Through this partnership, both companies will benefit from the combination of Optimove’s AI-powered Positionless Marketing platform and CACI’s extensive experience in transforming customer experiences, tackling modern data challenges, and integrating new technologies and processes into organizations.
Together, the companies help marketers extract greater value from Optimove, accelerate results, and expand CRM strategies with specialized, tailored services that evolve and innovate alongside brands.
“We often see marketers using only a fraction of their platforms’ potential due to data fragmentation, limited resources, or integration challenges,” said Simon Gray, Director of Growth and Partnerships at CACI.
“Optimove has developed a sophisticated, data-driven, and AI-powered tool. Our joint mission is to ensure that marketers fully harness this wealth of information and leverage the platform’s full capabilities to deliver personalized and successful experiences at scale.”
CACI’s collaborative approach is based on understanding each organization’s specific challenges and structuring a strategic plan that aligns people, processes, and technology. Optimove and CACI have already achieved joint success working with global gaming giant Entain.
Together, they tackled technological complexity, operational inefficiencies, and fragmented customer journeys, accelerating Entain’s CRM transformation. CACI’s hands-on approach ensured that Entain’s team could fully leverage Optimove’s capabilities, turning the platform’s potential into tangible marketing performance gains.
“Our recommendation was to centralize CRM decision-making using Optimove and enhance integration across Entain’s ecosystem. This unlocked a universe of AI and automation at scale. Optimove’s AI began deciding and executing the right offers end-to-end, not just delivering them,” said David Delbridge, Marketing Technology Director at CACI.
The partnership will also help address a common challenge for large brands: data quality and reliability. A customer relationship marketing strategy is only as effective as the data behind it. By combining CACI’s DataHub solution—which promotes data standardization and identity resolution—with Optimove’s segmentation and activation capabilities, the platform achieves its highest performance potential.
“While Optimove’s platform empowers marketers with data, creativity, and optimization, CACI’s expertise and strong reputation, especially in the UK market, will help marketers fully leverage Optimove’s platform capabilities,” said Moshe Demri, Senior Vice President of Revenue and General Manager at Optimove.
“We’re excited to continue driving success with CACI. Together, we’re not just offering advanced technology but delivering unique experiences and measurable business growth.”
Optimove
Optimove, creator of the Positionless Marketing concept, frees marketing teams from rigid functional roles by empowering every professional to perform any marketing task instantly and independently. Positionless Marketing has proven to increase campaign efficiency by 88%, allowing teams to create more personalized and relevant customer experiences.
For two consecutive years, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, noted for its AI-driven decision intelligence, prescriptive insights, and ability to orchestrate thousands of personalized, real-time campaigns across multiple channels. Since 2012, the company has been at the forefront of AI-driven marketing orchestration, defining the standard for the current Positionless Marketing model.
Optimove’s platform includes:
* Optimove Engage and Orchestrate, for decision-making and multichannel campaign orchestration;
* Optimove Personalize, a digital personalization engine; and
* Optimove Gamify, a loyalty and gamification platform.
Its AI-powered suite helps marketers optimize workflows from insight to creation and activation, offering industry-specific and use-case-based solutions for leading global consumer brands.
CACI
CACI Ltd is a leading data and technology consultancy that helps brands put customers at the center of their business strategies, doing extraordinary things with data. With deep expertise in strategic marketing, CACI has a proven track record of implementing Optimove for organizations such as Entain. Its team works closely with marketing departments to add value at every customer touchpoint, turning advanced platform capabilities into measurable business results.
CACI also helps businesses maximize their first-party data by combining it with its extensive UK demographic datasets, offering:
- Segmentation and classification – geodemographic, income, and life-stage clustering that reveals key customer patterns.
- Demographic depth – detailed understanding of customers by age, family structure, income, and socioeconomic status.
- Lifestyle intelligence – identifying audience motivations, from shopping habits and media preferences to travel behavior and brand affinity.
More information: www.caci.co.uk
Source: GMB
