This initiative is part of Crux Gaming’s international expansion strategy, bringing fully localized and culturally adapted digital entertainment experiences to Brazilian players.
All Crux Gaming titles will be backed by GLI-certified RNG, reinforcing the company’s commitment to responsible and regulated gaming, which is essential for entering strategic markets such as Brazil.
The company emphasizes that this certification strengthens its mission to provide safe and transparent gaming experiences while ensuring compliance with the highest global standards of fairness and reliability.
Furthermore, Crux Gaming plans to partner with authorized and reputable lottery operators to legally, responsibly, and safely bring its games to Brazilian players. The company aims to combine innovation and trustworthiness, aligning fully with the country’s regulatory requirements.
The company’s name is inspired by the Southern Cross (Crux) constellation, which appears on the Brazilian flag and symbolizes guidance and identity. According to Crux Gaming, its titles are designed to “shine in every sky,” reflecting the company’s ambition to captivate and inspire players across Brazil.
With this initiative, Crux Gaming reaffirms its strategic intent to enter the Brazilian market, offering high-quality, secure, and locally adapted products that strengthen its global presence.
Founded in November 2024, Crux Gaming operates as a subsidiary of La Banca de Quinielas de Montevideo, the official lottery operator in Uruguay since 1943. The company is a member of the World Lottery Association (WLA) and is recognized for its reliable and secure operations across multiple verticals, including lottery draws, keno, number games, instant scratch cards, sports betting (since 2005), and e-Instant games.
In addition, Crux Gaming stands out for its focus on technological innovation, information security, and responsible gaming, reinforcing its commitment to safe, fair, and regulated practices in every market where it operates.
Source: GMB
