Growth — every operator wants it, but few truly master it. You have the platform, the players, and the potential — but how do you turn that into real, sustainable expansion? At InPlaySoft, we like to keep things simple: our three keys to success are acquisition, retention, and growth. We’ve already covered acquisition and retention — now, let’s focus on the final and most exciting part: growth.
From scaling your platform to diversifying your casino portfolio, exploring major betting markets, and even making eSports your next big win, we’ll guide you through the smart (and surprisingly fun) ways to take your iGaming operation beyond expectations.
1. Scalability: Building an iGaming platform ready for success
Scalability is the backbone of growth. When major sporting events or eSports tournaments happen, betting sites can experience massive traffic spikes. Without a system that can handle them, even the best operators risk crashes and slowdowns — which aren’t just inconvenient, they’re costly. Over 98% of companies report losses exceeding US$100,000 per hour of downtime.
In short: if your platform isn’t scalable, your growth will stall — no matter how great your games, markets, or marketing are. With InPlaySoft’s cloud-first approach, you’ll cheer for traffic spikes instead of fearing them. We can scale automatically and as much as you need — so your growth has no limits.
2. Great casino games, greater growth
When your casino portfolio gets stale, players start looking elsewhere. A recent analysis found that offering a wide variety of games boosts retention because players know “there’s something for everyone.”
But of course, it’s not just about adding as many titles as possible — it’s about choosing the right mix: games that turn curiosity into deposits and casual visitors into loyal customers.
For example, one iGaming business blog reported that introducing innovative new titles led “some online casinos to experience up to a 25% increase in player activity during the first month after launch.” In other words: fresh, relevant content doesn’t just keep your library current — it makes a real impact.
Localization matters, too. Players in different markets, such as Brazil, expect games in their language, using their currency and reflecting their culture. A study of Brazilian operators’ libraries found that top brands were judged by how many titles they offered in Portuguese, how many game categories they covered, and how accessible popular games were across betting levels.
At InPlaySoft, we partner directly with the best casino game developers and providers — no middlemen, no aggregators. That means you can offer your players not just quantity, but high-quality, engaging content that keeps them coming back.
3. Sports betting: Turning wagers into long-term growth
A top-tier sportsbook isn’t just about offering odds on a few popular leagues; it’s about variety, depth, and insight. Players want access to local and international leagues, real-time updates, competitive odds, and fast, reliable betting experiences.
Why does that matter? Studies show that over 70% of sports bettors are likely to switch platforms if their favorite leagues or sports aren’t covered. That’s a huge slice of potential revenue lost if your sportsbook is limited or slow to update.
Beyond coverage, live betting is a game changer. A recent report by Global Betting and Gaming Consultants found that live betting accounts for nearly 50% of total sportsbook turnover in online markets — proving players love wagering as the action unfolds.
And regional relevance is key. In Brazil, football dominates betting, but the rise of eSports, MMA, and other local sports means operators must cater to diverse interests. Platforms that offer wide coverage of Copa Libertadores, Brasileirão, and major eSports tournaments show significantly higher engagement and retention rates than those that don’t.
With InPlaySoft, you don’t just get access to the best sports betting markets — you also get the fastest and most reliable data, thanks to our partner Sportradar. That means your players enjoy real-time odds, precise stats, and live updates that keep them engaged and coming back for more.
4. eSports: The new growth frontier for iGaming platforms
eSports isn’t just a trend — it’s a growth engine. The global eSports betting market is projected to exceed US$15 billion by 2026, and Brazil is a major competitive gaming hub. From CS:GO and League of Legends to Valorant and Free Fire, Brazilian players crave action — all the games, all the tournaments, live.
The key? Live streaming and integration. Players don’t just want to bet — they want to watch, react, and interact in real time. Reports show that eSports betting retention rates are up to 30% higher on platforms offering live streaming and real-time stats. Engagement drives deposits, and engagement is driven by experience.
At InPlaySoft, we make it easy. You’ll have access to top eSports titles with live streaming, powered by our partner Oddin.gg. That means your players can watch the action and place bets in real time — all without leaving your site. It’s a win-win: more engagement, more retention, and ultimately, more growth.
5. Cross-selling: Unlock more value from every player
Growth isn’t just about how many players you attract — it’s about how much each player does, how long they stay, and how many verticals they engage with. That’s where effective cross-selling becomes a major growth driver.
One operator, for example, reported that after focusing on cross-selling — moving players from sports betting to casino games — the transition rate increased by 11.5%, and over 70% of sports bettors started playing casino games.
When players move between verticals — say, from sports betting to casino or live dealer games — their average revenue per user (ARPU) can increase dramatically. A recent industry study found that “hybrid players” (those engaging across multiple verticals) generated an ARPU 45–55% higher than single-vertical users.
Retention also improves. Cross-selling stabilizes engagement by offsetting churn in one vertical with activity in another. In mature markets, hybrid players showed churn rates about 12% lower than single-product players.
In short: cross-selling doesn’t just add another product — it deepens the player journey, extends lifetime value, and boosts overall revenue. With InPlaySoft, you’ll have access to all three major iGaming segments — casino, sports betting, and eSports — from a single provider.
InPlaySoft: Sustainable growth beyond expectations
True growth isn’t a sprint — it’s a marathon built on solid foundations. And that’s exactly what InPlaySoft delivers. We don’t just help iGaming brands attract players; we help them keep growing long after the first win.
Our cloud-first platform scales effortlessly, adapting to traffic surges without limits. We offer top-performing casino titles, fully customizable sports betting, and next-generation eSports solutions — all within one connected ecosystem. This synergy enables operators to maximize engagement across every vertical, turning each player interaction into a new opportunity for retention and cross-sell.
Because when your platform gets smarter, scales faster, and connects better, growth stops being a goal — and becomes your new normal.
Want to learn more about InPlaySoft? Visit us at https://inplaysoft.com/
Source: InPlaySoft
