Diego Bittencourt, CMO of Start Bet, explains that this protection strategy is primarily focused on the customer: “In a rapidly expanding sector, standing out is essential. But for Start, it goes beyond colors or visuals — it’s about ensuring security and guaranteeing that customers are playing on the original platform, where entertainment is transparent and protected. We chose this path so that trust becomes our true trademark,” said the executive.
He added that the official registration of the brand reflects the company’s philosophy and its commitment to customers and to its own identity: “Legally protecting our brand means ensuring that the light, easy, and trustworthy experience we promise won’t be copied or distorted. It’s a commitment to making sure our customers play in an authentic environment that takes entertainment seriously.”
Start Bet continues to expand while staying true to its core values — offering a platform with simple registration and withdrawals, 24-hour support, and friendly communication, proving that it’s possible to enjoy the world of betting with both ease and responsibility.
Start Bet
Start Bet is a fully regulated sports betting operator headquartered in Belo Horizonte, Brazil. The brand positions itself as a platform that makes the betting experience simple, responsible, and accessible, featuring easy registration, fast withdrawals, and 24-hour customer service.
With a strong digital presence and over 100,000 Instagram followers, Start Bet maintains a light and transparent communication style, reinforced by its commitment to Responsible Gaming. Its strategy includes collaborations with influencers in key states such as Minas Gerais, São Paulo, and Bahia, along with investments in sports sponsorships.
As part of its continuous growth, the company is preparing new initiatives to further strengthen its position in Brazil’s regulated betting market.
Source: GMB
