Starring Carlinhos Maia, the campaign unfolds as a relaxed chat between friends, where the influencer shares his latest discovery. As he speaks with excitement, the scene comes to life with color, rhythm, and energy — a visual metaphor for Lottu’s proposal to deliver an intuitive, immersive, and engaging experience.
“Lottu represents the perfect blend of technology and conscious entertainment. The campaign is an invitation to imagine new ways to have fun safely and with purpose,” said Darwin Filho, CEO of Grupo Esportes Gaming Brasil.
With its informal tone and vivid aesthetics, “Imagina Comigo” reflects Lottu’s digital DNA — a brand that connects with audiences through simple, authentic communication aligned with new content consumption trends. Alongside Carlinhos Maia, the campaign also features Raul Erlich as ambassador, broadening its reach across different audiences and communities on social media.
Marcela Campos, Vice President of Grupo EGB, reinforces the company’s commitment to responsible gaming: “Our purpose is for the public to see Lottu as a benchmark for trust and innovation. We want players to enjoy themselves while knowing they’re on a safe, transparent, and unique platform,” she adds.
Focused on digital media, the “Imagina Comigo” campaign strengthens Grupo EGB’s position as one of Brazil’s leading references in responsible entertainment, combining technological innovation with genuine audience engagement.
Esportes Gaming Brasil
Esportes Gaming Brasil is one of the leading gaming groups in the country, operating entirely under national jurisdiction and officially licensed by the Ministry of Finance (SPA/MF). The authorization covers its three brands — Esportes da Sorte, OnaBet, and Lottu — active throughout Brazil.
A pioneer in innovation and a strong advocate for market regulation, the group’s pillars are responsible gaming and continuous investment in technology that ensures user safety and well-being, while generating hundreds of jobs.
Esportes da Sorte’s activities go beyond betting, supporting cultural and sports initiatives such as Corinthians, Ceará, Ferroviária, and Náutico football clubs, as well as major events like Galo da Madrugada, Carnaval do Recife e Olinda, and the Festival de Parintins. OnaBet and Lottu expand the group’s digital footprint through creative campaigns and influencer partnerships, strengthening its connection with audiences across online platforms.
Source: GMB
