With a product stack designed specifically for the realities of LatAm, FIRST offers operators proprietary odds, real-time automation, seamless payment integrations, and UX built around local behaviour and mobile-first play – all supported by a team of 500+ experts across three continents.
Tom Light, CEO of FIRST – Best in Sports, said: "Awards don’t move markets – product does. But this win validates that our focus on engineering speed, localisation, and scalability is exactly what our partners need. We’ll keep building what others can’t and delivering results the market can’t ignore.”
With regulatory momentum building across LATAM and operators increasingly competing on product, not just presence, FIRST continues to lead with a performance-driven approach that turns innovation into commercial impact.
FIRST – Best in Sports is the leading provider of Tier 1 sports betting solutions to operators in South America and Europe.
The company partners with the largest platform providers and sports betting operators in iGaming and brings their digital sportsbooks to life by providing them with the deepest and most comprehensive betting product portfolio.
This strategic approach drives volumes, engagement, retention and revenues and ensures FIRST – Best in Sports’ partners are able to compete with the largest operators in their markets.
Source: GMB
