With the new feature, Pagol becomes the latest operator in the country to offer live bets directly inside the stream itself — turning every play into a more engaging experience and accelerating a global trend: merging live content with real-time betting markets.
BetVision, developed by Genius Sports — a global leader in official data, sports technology and interactive streaming — combines live video, real-time statistics and integrated betting markets inside the broadcast. Users watch the match and place bets in the same environment, without switching screens, increasing engagement and boosting conversions.
The tool allows users to watch games while viewing dynamic stats, contextual alerts, and betting markets within the same interface, eliminating the need to jump between tabs or apps.
Already adopted by major global operators, the technology is gaining ground in Brazil thanks to its blend of premium content and high-conversion tools.
According to Lincoln dos Santos Pinto, CEO of Pagol, the integration adds a clear advantage to the bettor’s journey: “We chose BetVision because it offers our customers the best live football betting experience. They can watch and bet on matches directly in our app, with interactive features and statistics. It’s great for acquisition and engagement.”
For Pagol, the new functionality represents a strategic leap in two essential pillars of the industry:
- Retention, by keeping users active longer inside the platform;
- Engagement, by turning every play into an immediate opportunity for interaction.
With the launch, Pagol users gain access to in-stream live betting for major international competitions such as Italy’s Serie A, France’s Ligue 1, and more than 120 football and basketball leagues worldwide.
Pagol, which continues to grow in the Brazilian market with a focus on technology, innovation, and user experience, reinforces its ambitions by adopting BetVision. The platform stands out for its modern features, agile operation, and strong presence in the online sports Bet segment.
Innovation as a growth strategy in Brazil
Pagol’s entry into the BetVision ecosystem highlights the ongoing modernization of the Brazilian market, where operators increasingly seek sophisticated technology to stand out in a rapidly professionalizing environment following regulatory progress.
The partnership with Genius Sports places Pagol among a select group of operators already using interactive streaming — a global trend set to redefine the future of live betting, making the experience more fluid, immersive, and fully integrated.
Source: GMB
