The festive edition almost doubles Playson’s regular prize pool, delivering maximum seasonal value for operators during the industry’s peak engagement period. Players will compete for prizes across more than 35 titles, including the studio’s best-performing games and Christmas releases such as 25 Cookies: Hit the Bonus, Merry Giftmas: Hold and Win and Jingle Coins: Hold and Win.
All four of Playson’s proven tournament mechanics will feature, including:
- Non-Stop Drops: Constant excitement and rewarding gameplay await, with a boosted €500,000 monthly prize pool and four thrilling weekly phases.
- Cash Days: Popular tournament returns with a tinsel-topped €250,000 prize pool, running from 1st to the 8th of each month. Top performers will compete for individual prizes of up to €25,000.
- Cash Days X-TREME: In a sparkling finale to 2025, Cash Days X-TREME will feature from 25th to 31st December. The premium tournament delivers a €350,000 prize pool for high-value customers (HVCs), with individual prizes of up to €35,000 delivering the biggest rewards of the year.
- Short Races: Mini-tournament format receives a festive boost, with a €250,000 prize pool across December (9th to 24th) and January (9th to 31st), representing a €100,000 increase from standard months.
The comprehensive Christmas campaign underlines Playson’s commitment to delivering segmented promotional strategies that cater to every player demographic.
Michael Tadross, Director of Account Management at Playson, said: “This year’s Christmas campaign is our most ambitious promotion yet, designed to offer more satisfaction for players and give operators maximum competitive advantage during two key months in the iGaming calendar."
“With €2.35 million in prizes and brand-new HVC-focused mechanic, we are delivering the promotional power our partners need to own the festive season and drive meaningful engagement across all player segments.”
Playson
Playson is the renowned digital entertainment supplier, operating within 26 regulated markets and with more than 200 partners across the globe. The company has a diverse portfolio of exciting online casino games, developed with engaging math and wrapped in beautiful aesthetics.
Its staff are based around the globe with headquarters in Malta and Slovakia. With licences from the UKGC, ONJN, HGC, SGA, AGCO, GRA, Mincetur, SPA and recognition notice from MGA, Playson is strongly positioned to meet its ambitions of delivering entertainment and satisfaction to the lives of the busy world.
For more information about Playson, visit www.playson.com.
Source: GMB
