The initial proposal includes a main sponsorship contract worth R$ 453 million (US$83m) for three years, plus 3% of the operation’s profit, with Corinthians maintaining full control of the brand. Even so, the operator has already indicated interest in increasing the offer.
The new proposal is expected to raise the total to R$ 720 million (US$132m)—equivalent to R$ 180 million (US$33m) per year over a four-season deal. This updated offer is expected to be formally presented to the club in the coming days.
Previously, the company had sent a presentation to people connected to the club proposing R$ 680 million (US$125m) for a four-year contract. UOL learned, however, that this offer was not formally submitted to the Corinthians board. Sources close to the company say the R$ 170 million (US$31m) -per-year proposal was sent to trusted individuals at the club to avoid a potential bidding war.
UOL also found that the company is willing to outbid any competing main sponsorship offers the club may receive. Meanwhile, Corinthians is also negotiating the renewal of its contract with Esportes da Sorte, the current main sponsor.
Bonuses could reach R$ 220 million (US$41m)
The proposal also includes up to R$ 220 million (US$41m) in bonuses, in addition to the fixed amount and the percentage of operating profit. In title-related bonuses alone, Corinthians could earn up to R$ 156 million (US$29m) over four years, distributed as follows:
- R$ 6 million (US$1.1m) per Campeonato Paulista title
- R$ 8 million (US$1.5m) per Copa do Brasil title
- R$ 10 million (US$1.9m) per Campeonato Brasileiro title
- R$ 15 million (US$2.75m) per Libertadores title
There are also bonuses for qualifying for the Libertadores:
- R$ 4 million (US$735,000) for a spot in the preliminary stage
- R$ 8 million (US$1.5m) for direct qualification to the group stage
Other smaller performance-based bonuses for the club's sporting results are also included in the contract.
Company bets on ambitious project with club-owned platform
The proposal aims to create a betting platform under the Corinthians brand, giving the club full control of the operation.
According to the company, this model prevents any accusations of ambush marketing—a practice in which a company uses a club’s exposure for a short period and terminates the contract after gaining visibility.
Another highlighted point is financial transparency: Corinthians would have access to the operation’s real numbers, which could facilitate future contract renewals or negotiations with other companies.
The project also includes marketing campaigns and initiatives targeted exclusively at the club and its fanbase.
Corinthians analyzes proposal but sees risks
Corinthians has forwarded the initial proposal to its compliance department, which is evaluating the company and the group responsible for the operation.
Internally, there is concern about the lack of proven credibility of the betting company. The brand was licensed only this year and is still relatively unknown in the market. In addition, the company was mentioned in the Senate’s Bets CPI earlier this year.
Recent issues involving companies such as Taunsa and Vai de Bet also influence Corinthians’ cautious stance in entering new deals with companies of lower reputation in the market.
Source: UOL
