GMB - Could you tell us a little about your early life in Blumenau, SC, and how that shaped your career?
Camila Beatriz da Silva - I was born and raised in Blumenau, Santa Catarina, a place known for its strong work ethic, entrepreneurship, and cultural diversity, which are values my parents and the people I grew up with instilled in me early on.
At 23, I moved to João Pessoa, PB, where I co-founded a fashion sales representative business. That experience helped develop my strategic mindset and resilience. It was also where I learned about the power of emotions in sales and where I developed my interpersonal skills, becoming a defining part of how I work.
Later, at 28, I moved abroad, which opened my world even more. Living in different cultures gave me a global perspective and a level of adaptability that I carry with me in everything I do today.
You have extensive professional experience. Could you walk us through your career journey and how you transitioned across industries (pharma, fashion, iGaming)?
I began my career in the financial sector as a receptionist and gradually progressed into roles that focused on customer excellence, account management, and credit analysis. Those early years taught me how to deal with clients, manage expectations, and solve problems in a clear and professional way.
Later, I moved into the pharmaceutical industry as a medical sales representative, promoting health solutions to healthcare professionals. It was a big shift, but it helped me strengthen my sales skills. After that, I moved to João Pessoa and became involved in the fashion wholesale scene, connecting brands with retailers. This period was an important step in opening my eyes to emotional appeal, storytelling, and relationship building in sales.
At 28, I challenged my comfort zone by moving to Malta, where I found my way into the iGaming industry. Everything I learned until then came together, helping me grow quickly in this fast-paced environment.
Now, as Senior Sales Manager, my focus is to help our partners grow sustainably and organically. I listen to them, offer solutions, and build relationships based on trust. If they grow, we grow. That’s what motivates me at ReferOn.
You worked in iGaming for the past four years on both the operator and affiliate sides. How has that experience prepared you for your role at ReferOn?
Working on both the operator and affiliate sides of iGaming gave me the full picture of how partnerships actually work. I’ve seen the day-to-day realities from both perspectives, which helps me understand how to support them in a practical way.
This experience also taught me how to create solutions that actually make sense for everyone involved — simple, efficient, and fair. It helps me approach each conversation with empathy and honesty, focusing on long-term relationships rather than quick wins. And that’s exactly the mindset I bring to my role at ReferOn.
What were some of the main challenges you observed in affiliate programs — from both sides — that you are now tackling at ReferOn?
I noticed two main challenges in affiliate programs from both sides: first, operators and affiliates were often not fully aligned on goals. Second, communication was not always clear. This sometimes caused confusion, delays, or results that didn’t meet expectations.
Another challenge was the lack of transparency in tracking and reporting, which made it harder for partners to fully trust the data.
At ReferOn, I’m helping solve these issues by focusing on clarity and transparency. The idea is to make everything easier, more honest, and more efficient for both operators and affiliates
In your view, what are the biggest misconceptions people have about affiliate marketing in the iGaming sector?
One of the biggest misconceptions is that affiliate marketing in iGaming is just about directing traffic or making easy passive income. In reality, it’s much more complex. It requires close collaboration between partners, a strong focus on compliance, and a deep understanding of markets, player behaviour, and long-term strategy.
People don’t always realise how much analysis, communication, and ongoing work go into making an affiliate partnership successful. It’s a lot more strategic and involved than it may look from the outside.
Is Brazil a strategic market for ReferOn right now? Have you identified particular needs or preferences unique to Brazil?
Yes, Brazil is definitely a strategic market for ReferOn. The country is rapidly growing in the digital space, and its gaming audience is highly active and engaged, creating numerous opportunities for strong partnerships.
Brazil also has unique needs, such as local payment methods, localised content, and specific compliance requirements. Because of that, it’s important for us to offer tailored solutions that truly match the expectations of those in the region. Understanding these local preferences helps us build stronger, more effective relationships in the market.
Which features or tools of ReferOn are you most excited to promote for affiliates and operators, especially to the Brazilian market?
One feature I’m really excited to discuss and promote is Refie. It’s the first step in ReferOn’s goal to transform how affiliate managers interact with the platform. Basically, Refie is the system’s human layer, adding warmth and human connection to ReferOn by appearing on certain workflows to guide users. In the future, Refie will serve as the gateway to advanced automation, gamification, and engagement loops, transforming affiliate tech from rigid and industrial to human and personable. To me, Refie embodies the qualities that I’ve picked up throughout my career, and I’m excited to showcase future developments.
On top of that, we’re really emphasising clarity on our platform. With advancements to real-time reporting, flexible commission models, and advanced tracking, ReferOn is trying to make data easy to understand and accessible to allow networks to scale freely.
What values do you think are most important when building partnerships in affiliate marketing?
The key values in affiliate marketing are transparency, integrity, and mutual respect. And I believe the platform you use should reflect these values, which is why I resonate with ReferOn. The team is building a platform focused on mastering the foundations to provide an experience that prioritises the end user’s experience.
When affiliate managers trust the system they’re using and the team behind it, it’s easier to build organic partnerships. Everyone is aligned and communicating clearly, which means mutual success comes easier and lasts longer.
Are there any upcoming product developments, initiatives, or expansions that you can talk about?
Going forward, Refie will continue to be at the forefront of our improvements, aimed at making the platform more intuitive, navigable, and human-like. Eventually, we will see intelligent assistance and gamification on the platform, which will introduce a more rewarding user experience. Our roadmap is ambitious and shows that ReferOn is creating a platform that adapts and pushes the boundaries of what’s possible in affiliate tech.
Likewise, what advice would you have for operators in Brazil looking to build a strong affiliate program?
My main advice for operators in Brazil is to invest in clear communication, strong tracking, and transparent commission structures. These three things build trust from day one.
It’s also important to continuously educate and support affiliates — not only at the start of your relationship. When partners understand the product, its goals, and expectations, they perform significantly better. In the end, the strongest programs are the ones that treat affiliates like long-term partners, not just traffic sources.
Where do you see ReferOn in the next 3–5 years, particularly in Latin America?
I see ReferOn becoming one of the leading affiliate platforms, not just in Latin America, but globally. The region is growing quickly, and our focus on providing proper solutions for real operators positions us to stand out.
Our goal is to combine advanced technology with real local expertise, so we can support sustainable growth for both operators and affiliates across the region. I believe ReferOn has everything it needs to become a key reference point in the Latin American market.
Source: Exclusive GMB
