The 1PRA1 brand will appear on the official game uniforms, placed on the back below the number, as well as on the interview backdrop and the courtside advertising board at games where Cruzeiro is the home team. In the digital environment, the agreement includes collaborative posts on the feed and stories, in addition to special content such as the “1PRA1 Play,” collabs, and themed campaigns.
During games, activations are planned such as the “1PRA1 Challenge,” which will be held with fans during halftime of home games, and the “1PRA1 BET MVP,” which will award the team’s best player in the event of a victory.
“Cruzeiro Basquete is experiencing a highly significant growth cycle, and 1PRA1 has been looking to support projects that combine high performance, professionalism, and genuine connection with fans. We know our sponsorship can strengthen the club on this journey and, at the same time, bring strategic returns to the brand,” says Tiago Grecco, Chief Marketing Officer (CMO) of 1PRA1.
“Cruzeiro Basquete is very pleased to announce the arrival of 1PRA1 as another sponsor of our project. In all our processes, Cruzeiro Basquete seeks to be a true brand aggregator, building partnerships with companies that show professionalism, credibility, and are references in their respective markets,” adds Kaká Carone, Cruzeiro Basquete’s Manager.
“1PRA1 fits this profile perfectly, strengthening our project and believing in the growth of basketball. We hope it will be a long-term partnership, bearing many fruits for both sides, while always reinforcing the proposal of entertainment with responsibility, which is one of the pillars of the betting sector.”
The Cruzeiro Basquete project was revived in the 2021/2022 season. Since then, the team has already won important titles, such as the 2023 Brazilian Championship and the 2024 South American Cup. Currently, the team is playing in the NBB for the first time, after finishing as runner-up in the Liga Ouro.
All initiatives under the contract will follow the advertising regulations in the betting sector, including 18+ warnings, responsible gaming messages, SPA Ordinance requirements, and CONAR guidelines.
In addition to Cruzeiro Basquete, 1PRA1 is also the main sponsor of Avaí FC.
1PRA1
1PRA1 is a 100% Brazilian online betting company, authorized by the Federal Government, headquartered in Itajaí, operating fully independently. The brand stands out for its focus on live casino and for serving mainly high-stakes bettors, offering an ethical, safe, responsible, and high-standard experience.
The main sponsor of Avaí Futebol Clube, 1PRA1 also has important partnerships, such as with actor and entrepreneur Felipe Titto, its official ambassador. The platform also has a strong presence on social media, especially Instagram, where it has more than 500,000 followers.
1PRA1 operates in full compliance with Brazil’s new regulations and offers Responsible Gaming tools such as deposit limits, self-exclusion, and reality checks, reinforcing its commitment to user integrity and well-being. The company is a member of the National Association of Games and Lotteries (ANJL).
Source: GMB
