The selection of Galeria followed a structured process initially conducted by consultancy SCOPEN, which was responsible for market mapping, analysis, and the definition of finalists.
In the final stage, led by Flutter Brazil, the agency presented the proposal deemed most aligned with the company’s expansion phase, the brands’ ambitions, and the federated model that structures the local operations.
“After one year in a regulated market, we have reached a moment of growth for Flutter Brazil and our brands, when we will be closer than ever to Brazilian fans, generating conversations and communicating in an authentic and powerful way," says Alvaro Garcia, CMO of Flutter Brazil.
"Galeria arrives to add value and transform our ambitious strategy into a narrative of connection with Brazilian fans, delivering impactful and engaging communication. We have the right partners for this new cycle, which already begins in a World Cup year when the entire nation will breathe, live, and play football.”
Galeria will now lead campaigns, brand initiatives, and proprietary projects for Flutter Brazil, the Brazilian arm of Flutter International—an Irish company, global leader in the sector with operations in Europe, Asia-Pacific, North America, and Australia.
In Brazil, the group operates through the Betnacional and Betfair brands. The agency’s mission will be to translate Flutter’s global positioning into the Brazilian cultural, sports, and digital context, one of the group’s priority markets.
“We are very happy with this partnership. It brings significant challenges, especially in a vibrant year for global sports, and reinforces our role in segments that demand creativity, strategy, and a high level of responsibility. We will be responsible for the brand’s strategic direction, the conception of the main creative campaigns, and the management of deliveries alongside other partners,” says Eduardo Simon, CEO of GALERIA.ag.
The agency’s work will be developed in synergy with Flutter Brazil’s multidisciplinary internal teams, ensuring strategic consistency between the brands within the operation.
Flutter Brazil
Flutter Brazil is one of the largest sports betting ecosystems in the country, resulting from the merger between NSX Brasil, the Brazilian company that owns Betnacional, and Flutter Entertainment, the global industry leader and owner of Betfair.
With operations led by Brazilians—ensuring a strong national DNA for the brands and close proximity to the market, a key factor for public and regulatory communication—the company combines cutting-edge technology with deep knowledge of its audience, promoting a safe, transparent, and responsible entertainment experience.
Flutter Brazil reinforces its commitment to the healthy development of the sector through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Source: GMB
