Born from the union of MGM Resorts International, a global reference in entertainment and gaming, and Grupo Globo, BetMGM is committed to responsible gaming, offering customers a safe, fun, and transparent journey from their very first access to the platform.
“The partnership with Unico is essential to reinforcing our commitment to offering the Brazilian public a fast, intuitive, and fully secure digital journey. We combine BetMGM’s global excellence with market-leading authentication, ensuring our players are protected by cutting-edge solutions. This standard—one that prioritizes security and the best possible experience—is what will make us a benchmark in Brazil,” says André Nogueira, Product Lead at BetMGM in the country.
The decision to choose Unico also took into account its robust proprietary technology, powerful network effect, and proven operational efficiency. The identity verification leader’s solution combines facial biometrics, liveness detection, secure reuse of documents, and advanced machine learning and artificial intelligence algorithms.
With 18 years of experience, Unico is trusted by Brazil’s five largest private banks, nine of the 10 largest retailers, and eight of the 10 largest fixed-odds betting platforms.
After migrating its KYC process to Unico, BetMGM recorded a 20-percentage-point increase in user identity verification conversion.
Another highlight is the reuse of data and documents already verified by the leading network, which is consented to by more than 80% of the brand’s bettors, reducing friction and speeding up the registration (onboarding) process. All Unico processes and services fully comply with Brazil’s General Data Protection Law (LGPD) and other local regulations.
“BetMGM’s arrival in Brazil and its choice of Unico as an exclusive partner represent a milestone for the industry. Our extensive experience in highly regulated markets in Brazil and our proprietary technology allow us to deliver security, performance, and experience—essential pillars for the development of the growing iGaming sector,” says Fernanda Beato, Executive Director of Sales at Unico.
With this partnership, BetMGM strengthens its entry into Brazil, which began this year, and contributes to a regulated market that combines security, responsible gaming, and high-level entertainment. Guided by global standards and a passion for delivering a personalized experience, the company reaffirms its role as an international benchmark in the industry.
Unico, in turn, reinforces its leadership position in identity verification by supporting companies that bring together technology, compliance, and innovation in their digital journeys.
Source: GMB
