Imersão PlayerCore marks the first public opening of the method developed by Monara to turn retention into strategic intelligence, reducing reliance on trial and error and expanding the ability to read player behavior and value throughout the lifecycle.
This edition will discuss topics that currently define real performance in the sector, such as:
* Revenue predictability
* Player behavior and intent
* Data-driven retention
* Operational frictions that impact LTV
* Invisible churn in operations
* Using transactional intelligence as a strategic driver
For Paag, the partnership broadens the market’s understanding of the role of transactional infrastructure as a central element for retention and scale.
“Transactional health is now one of the pillars of retention in iGaming. When an operation can combine stability, security, and payment intelligence, it improves the ability to predict revenue, reduce invisible churn (customer loss that is not obvious or active), and make decisions based on real data. PlayerCore opens the door to a new era, where retention is not just a marketing strategy, but an operational discipline,” said Felipe Trindade, Paag’s Chief Operating Officer.
Paag’s presence at the event also reinforces the evolution of discussions around dynamic player scoring, real-time risk analysis, and the integration of transactional data with decision-making models.
Imersão PlayerCore will also feature the participation of Paag’s COO, Felipe Trindade.
Service:
- Date: December 18
- Location: São Paulo
- Format: 1-day in-person immersion
- Spots: 40 participants
- Registration: mkt.playercore.com.br/imersao
PlayerCore
PlayerCore is a Brazilian boutique specializing in intelligent retention for the iGaming market, combining proprietary technology, behavioral analysis, and strategic consulting. Its flagship platform, PlayerCore Nexus, integrates CRM, transaction, and player journey data to predict churn, strengthen VIP portfolios, reactivate inactive players, and support Responsible Gambling practices.
Founded and led by Monara Shainny—an executive nominated for the BiS Awards 2024 and recognized for her work in CRM, data, and player behavior—PlayerCore applies a proprietary methodology developed from real operations in the Brazilian market. The company turns predictive signals into concrete decisions, helping operators increase LTV, reduce losses, and advance their operational maturity.
With a strong presence in the national ecosystem, PlayerCore has established itself as a reference voice in retention, behavioral intelligence, and applied strategy for regulated iGaming in Brazil.
Source: GMB
