The proposal was to create a more informal environment for direct conversations about anti–money laundering prevention and best operational practices in the sector.
Two-year evolution presented live
Kayky Janiszewski, CEO and co-founder of Legitimuz, opened the event with a general overview of the company, showing its evolution over its first two years of operation. The presentation followed the line of “where we came from, where we are, and where we are going,” outlining the journey from the beginning to the present moment.
Kayky showed how the company has structured its operations today. Legitimuz has a fully specialized team in iGaming, KYC, PLD and Compliance, supported by infrastructure capable of handling large volumes and a proprietary methodology designed to be agile and scalable as needed.
The CEO emphasized that security, scalability, and innovation cannot be treated separately. In his view, in a regulated iGaming market, all three must work together.
Kayky also presented the company’s 2025 operational data. Legitimuz verified more than 22 million users in the first quarter of the year alone, surpassed a 67% share of the regulated market, and recorded a conversion rate above 85%, with an average verification time of under 30 seconds.
AML as a foundation of operations
Fred Justo, AML Director at Legitimuz, continued the presentation by highlighting the impact of Legitimuz Day on the sector, an event held for the first time on October 8 in Brasília. The initiative brought together authorities, regulators, operations executives, and specialists to discuss anti–money laundering in the online betting market.
The event marked an unprecedented moment in Brazil’s regulated market. For the first time, government representatives, regulatory bodies, operators, lawyers, and executives came together in a neutral space for strategic dialogue about the future of compliance in the country.
The agenda included panels on regulation and AML, practical challenges in the sector, lessons iGaming can learn from payment methods, and the official launch of Legitimuz’s AML module, designed specifically for the Brazilian regulatory context.
Fred stressed that AML is not bureaucracy, but the foundation of the sector’s integrity. According to him, secure operations start with prevention—identifying risks before they become real problems and supporting operators in building a stronger market.
Following the success of the first edition, Legitimuz announced that the event will become annual. The second edition of Legitimuz Day is already confirmed for 2026, consolidating the meeting as a reference space for compliance discussions in the Brazilian market.
New plans and expansions for 2026
Throughout the event, Kayky presented Legitimuz’s roadmap for 2026. The company is already working on the launch of new product modules, advances in artificial intelligence applied to behavioral biometrics, and the deepening of AML solutions with direct integration with the Financial Activities Control Council (Coaf).
The focus remains on anticipating regulations. Legitimuz works to ensure that operators are ready before requirements come into force, avoiding last-minute adjustments when new rules are published. The idea is for compliance to stop being reactive and instead become part of the growth strategy from the outset.
The company’s infrastructure will also expand to keep pace with the growth of Brazil’s regulated market.
To close the event, Plínio Lemos Jorge, president of ANJL, and Bernardo Freire, a lawyer supported by the association, spoke about how partnerships between those who represent operators and those who provide technology make a practical difference. ANJL works to defend regulation, integrity, and transparency in the sector, acting as a bridge between operators, government, and Congress.
Legitimuz contributes the technical tools that allow companies to operate in compliance with legal requirements. Together, they facilitate alignment between what the law requires and what is feasible in real-world operations, helping the sector become more professional.
The more relaxed format, outside the traditional corporate environment, created an ideal setting for meaningful exchanges among the professionals present. With compliance requirements becoming increasingly structured and oversight gaining new tools, events like this help raise the collective standard of the market.
Legitimuz
Legitimuz is a Brazilian technology company specializing in compliance and identity verification solutions for Brazil’s regulated market. ISO/IEC 27001 certified and validated by GLI, it offers an integrated platform that includes KYC, transaction monitoring (AML/CTF), real-time geolocation, relationship verification, and checks against restrictive databases.
Source: GMB
