Limited to 40 participants, the immersion ushers in a new phase for intelligent retention in iGaming. Led by Monara Shainny, CEO and founder of PlayerCore, the workshop dives deep into player behavioral analysis and data-driven decision-making, using frameworks that are already influencing the maturity of the country’s leading operators.
The Imersão PlayerCore agenda addresses key topics for 2026, including intent and recurring value, invisible churn, and more accurate decision-making models. Aimed at professionals in CRM, marketing, product, and operations, the initiative reinforces the expansion of the Brazilian market toward the level of sophistication seen in major global hubs.
The partnership between Optimove and PlayerCore accelerates this movement by combining methodology, technology, and applied practice. The event will take place at the Concept Building, in Itaim Bibi, over a full day. Optimove will be represented by Heloisa Bianchi, the company’s Partnerships Manager for Latin America.
“Brazil is experiencing a unique moment in iGaming. The market is growing fast, and that requires a much deeper view of behavior, data, and retention. CRM is no longer about campaign volume, but about understanding the player and acting at the right time,” said Heloisa.
“With the 2026 World Cup approaching, the need for precision and agility only increases. Participating in the PlayerCore Immersion means contributing to this progress in a collective and structured way. We’re here to help the market take the next step.”
“We created the Imersão PlayerCore to develop teams and prepare the sector for a year that will be extremely competitive. Having Optimove as Master Sponsor reinforces that the Brazilian market is ready for more mature discussions about behavior, recurrence, and retention. The combination of education, methodology, and cutting-edge technology is what truly changes the game. We are very happy with this partnership and with the impact it can generate,” said Monara Shainny.
PlayerCore is the first Brazilian boutique dedicated to intelligent retention for the iGaming sector. Founded by Monara Shainny, a specialist with 25 years of experience in business, the company brings together a team of professionals with solid industry backgrounds, offering exclusive methodologies, advanced behavioral analysis, and data-driven strategies to support the evolution of operations in Brazil.
For more information, visit: https://mkt.PlayerCore.com.br/imersao
Optimove
Optimove is the creator of the Positionless Marketing concept and the #1 player engagement solution for iGaming and sports betting operators.
Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every professional the power to execute any marketing task instantly and independently.
This proven approach increases campaign efficiency by 88%, enabling teams to create more personalized and relevant experiences for their customers.
For the second consecutive year, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decision-making, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time and across multiple channels. AI-driven marketing is a hallmark of the company’s visionary leadership.
By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. Its platform includes Optimove Engage and Orchestrate for decision-making and multichannel campaign orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification solution.
Today, its full suite of AI-powered solutions is at the forefront of marketing transformation, enabling professionals to optimize workflows from insight to creation and optimization. Optimove offers industry- and use-case-specific solutions for major global consumer brands.
Source: GMB
