The activation took place directly from the rooftop of the CazéTV studio, the central setting of the broadcast. The proposal was to capitalize on the channel’s massive audience, led by Casimiro Miguel, creating a festive atmosphere and warm-up ahead of kickoff.
The action reinforced Betnacional’s positioning of being where fans are, joining relevant conversations and leveraging Nattan’s authenticity and charisma to generate a genuine connection with the audience.
'Turbinaço' of special bets for the match
In addition to the entertainment experience, the strategy also featured a strong conversion pillar. Fueled by the anticipation of the big final, Betnacional activated the 'Turbinaço,' a boosted odds offer developed exclusively for the matchup.
During Nattan’s appearance on the broadcast, a Boosted Odd of @20.00 (up from an original price of around @12.00) was promoted for the combined scenario: Flamengo champions + Arrascaeta to score + both teams to score.
The offer had a betting cap of R$10 and served as a strategic acquisition and engagement tool, encouraging recreational bettors to participate with a low stake and high potential return.
The initiative consolidated the partnership between Betnacional and LiveMode/CazéTV and highlighted how betting brands are evolving from traditional sponsorships to creating real-time content and entertainment experiences aligned with the language and behavior of digital audiences.
Betnacional
Betnacional, a sports betting platform that is part of Flutter Brazil, has been authorized to operate in the country with fixed-odds betting since January 2025, pursuant to SPA/MF Ordinance No. 2,092/24.
Reinforcing its positioning as “the bet of Brazilians,” the brand has invested heavily in celebrating national culture. It sponsors some of the country’s largest events and programs, such as Big Brother Brasil 2025, the Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the traditional Salvador Carnival, among others.
Betnacional also boasts high-profile ambassadors, including star footballer Vini Jr., singer Nathanzinho, and iconic journalist Galvão Bueno, a reference in Brazilian sports commentary.
The presence of the “bet of Brazilians” is strong across sports, with high visibility in stadiums and advertising placements in multiple competitions through BRAX.
Additionally, it is the official sponsor of Football 2025 on Rede Globo, the master sponsor of Sport Club do Recife, the Rio Marathon 2025, and will partner with CazéTV for the broadcast of the 2026 FIFA World Cup.
Betnacional encourages the sustainable growth of Brazil’s betting sector and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).
Source: GMB
