Throughout the year, the company accelerated its growth by investing in high-impact campaigns, a strong digital presence and activations that spoke directly to its audience. Marketing moved beyond a communications role to become a strategic engine, driving user acquisition, engagement and retention across the group’s platforms — 7K, Cassino and Vera.
This approach reinforced ANA Gaming’s positioning as a company that understands consumer behavior and builds relevant brands in an increasingly competitive market.
“Today, marketing is a business strategy. Our role is to turn data, creativity and culture into real connections with people, generating brand value and consistent results for the company,” said Talita Lacerda, Executive Director of Operations at ANA Gaming Group.
This momentum was further strengthened by leadership reinforcement. In 2025, Marco Túlio Oliveira took over as CEO of ANA Gaming, bringing a strategic vision focused on sustainable expansion, institutional strengthening and a leading role in Brazil’s regulated betting landscape.
The company also invested in hiring key executives to structure critical areas, including the appointment of Ângelo Ferreira as Head of Events and Activations, a professional with extensive experience in marketing projects, sponsorships and brand experiences, alongside other executives who strengthened the technology, management and governance teams.
Another central pillar of ANA Gaming’s strategy was the expanded use of brand ambassadors as a tool for emotional connection with audiences. Throughout the year, the company partnered with nationally recognized figures such as Ratinho, Hulk, Craque Neto, André Henning and Thiago Brava.
These ambassadors helped humanize communication, expand campaign reach and reinforce brand credibility across different audiences. More than spokespeople, they actively participated in content creation, special initiatives and experiences promoted by the company.
Institutional presence also gained momentum through ANA Gaming’s participation in major industry events. The company attended BiS SiGMA Americas 2025, the largest betting event in Latin America, as well as other strategic conferences focused on iGaming, technology and regulation.
These platforms were essential for strengthening partnerships, exchanging knowledge and reinforcing the company’s positioning as a relevant player committed to the responsible development of the industry.
“Being present at the industry’s major events is essential to showcase the strength of our brands, exchange experiences and reinforce that we are building a solid, modern group prepared for the future of the market,” Lacerda added.
In the sponsorship arena, ANA Gaming significantly expanded its visibility within Brazilian sports. In 2025, 7K sponsored Santos, Vitória and Mirassol, while Cassino sponsored Fortaleza and major competitions with large audiences, such as the 2025 Paulistão.
These initiatives brought the brand closer to fans, generated massive exposure and consolidated the company’s presence in Brazilian football, one of the most powerful emotional connection channels with the public.
With a year marked by growth, professionalization and brand strengthening, ANA Gaming closes 2025 ready for a new cycle of expansion.
“We remain committed to building strong, responsible brands that are truly connected to their audiences. 2025 showed that creativity, strategy and execution go hand in hand when marketing takes the lead,” Lacerda concluded.
Source: GMB
