With the 200+ portfolio offering mobile first design, interacting bonus features, culturally resonant themes and certification from industry leaders BMM, GA and GLI - Gaming Labs International alongside a long list of global licences, it’s not surprising that operators are hungry to work with TaDa.
Alongside strategically partnering with both leading local and international operators to build brand bandwidth and delivering innovative collaborations with streamers, a key driver for TaDa’s LatAm success has been its effective glocalisation process.
‘Glocalisation’ puts the focus on global core mechanics/local content: Designed for the Brazilian market, TaDa’s “Lucky” series of Lock & Respin led slots includes Lucky Jaguar; Lucky Jaguar 2; Lucky Tiger and latest release Lucky Macaw. Across the series, players have voted with their thumbs to give off-the-scale results across all KPIs.
Sean Liu, Director of Product Management, TaDa Gaming shares the success of these games and reveals how TaDa’s expert glocalisation strategy, enhanced by creative marketing collaborations with streamers is driving brand awareness for commercial success.
Lucky Jaguar
Designed for the Brazilian market, Lucky Jaguar gives Jaguar Wild bonus multipliers to 50x and a fixed multiplier of 10x when all symbols on the reels match in a winning combination for a max bet win of 4,500x. Lock and Respin can trigger in the main game and retrigger in the bonus game plus the slot offers player and streamer favourite feature, Extra Bet.
This feature will increase the number of Wilds appearing and double the chance of triggering the Bonus game, enhancing the win potential and intensifying the excitement. Supported by the resonant Aztec theme and polished graphics, Lucky Jaguar has consistently built the numbers, seeing a 39% uplift in total bets wagered and 48% increase in new player sign up between February and October 2025, making it a high impact release.
Lucky Jaguar 2
Following on from this success, we launched the sequel, Lucky Jaguar 2. We incorporated player and operator feedback, to raise the gameplay and win potential. This included adding a new Gold Jaguar Wild to ramp up the wins; multiple multipliers alongside the existing Wild; stunning graphics; a humorous soundtrack; and repeating the Lock & Respin bonus game feature - but this time for 10,000x max win.
An additional matching symbols feature sees a random multiplier bonus of 2x, 3x, 5x or 10x the win awarded. In addition to triggering the Bonus Lock & Respin game, when the Gold Wild appears on a winning payline, all wins, including Jaguar Wild Bonuses, are further multiplied by a random 2x, 3x or 5x.
Again, the Extra Bet feature increases the number of Wilds appearing and doubles the chance of triggering the bonus game, enhancing the win potential. A deliberately wide betting range is designed to appeal to high rollers.
Released June 2025, we anticipated a success with Lucky Jaguar 2, but player response was exceptional. 1,600% uplift in bets wagered; 1,400% uplift in DAUs; and 4,000% uplift in new player sign up between May and October 2025 clearly showed that we had correctly understood the feedback and looped it back into the new release’s mechanics and gameplay to deliver an extraordinarily sticky game.
Lucky Tiger
However, we had felt that we need to shake up the narrative and content with our third release, so Lucky Tiger, issued August 2025, while following the global core mechanics’ remit of our gloacalisation strategy, switched the theme to be more visually humorous and cartoon-led.
A safari suited Tiger holds a magical monkey head multiplier which regularly spins to change values from 2x, 3x, 5x to 10x. As the Wild, the Tiger can randomly trigger the Lock & Respin bonus game.
When a win occurs, rubies are thrown by the Tiger on to the reels as the multipliers are revealed. Little crowned monkeys pop up from behind the reels to distribute the wins in a striking visual and witty display and the screen comes alive with a colourful lightshow to a samba soundtrack.
When an entire reel shows the same symbol in a winning combination, all the symbols on that reel receive a random but identical additional multiplier bonus from 2x to 10x; plus multiple multipliers on different reels will all be added together, meaning if three reels are awarded a 10x multiplier, the payouts will be boosted by a 30x multiplier.
Again, straightforward gameplay through core mechanics, generous win potential and polished visuals delivered a third hit release. 13,700% uplift in bets wagered between July and October 2025, 11,100% uplift in new player sign up and 8,300% uplift in DAUs gave more casino operators reasons to partner with us, as we clearly were delivering games that gave impressive engagement and retention.
Lucky Macaw
Our most current release, Lucky Macaw, has also switched up theme and gameplay through an unusual grid layout of three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.
Furthermore, we added four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand (1,000x) triggered by six, 10, 14 and 18 cash symbols respectively. Again, we incorporated the Lock & Respin bonus game and generous multipliers.
With 5,000x max win and low-med volatility, Lucky Macaw was designed for casual and time pressed players so, for example, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one cash symbol and one Multiplier Wild to 2x will appear.
Set in a Caribbean pirates’ cove, Captain Macaw is also the Wild with the ability to randomly apply an extra 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied, adding to player expectation and satisfaction.
Within the first month of launch, Lucky Macaw has already seen 600% uplift in new player sign up and 370% in bets wagered and still rising, suggesting another sticky game.
To date, we have seen all our “Lucky” slots hit players’ sweet spots and this has been through design rather than chance. Our glocalised approach enables us to craft games with the Brazilian player in mind. Using culturally relevant themes that are optimised for mobile play with simple yet exciting mechanics, all backed by regulatory compliance and wide operator distribution has proved to be a winning formula.
In addition to these partnerships, strong social and influencer collaborations have also brought our brand to multiple new demographics, emphasising its credentials for both visibly fair and safe gaming with superb entertainment value.
Brazil is a significant market for us and one where we intend to continually grow. As part of the iGaming ecosystem, we have positioned ourselves to be legally compliant and certified so that we are a valuable partner, able to shape the future whilst delivering immersive entertainment. We want our players to be the lucky ones.
For more information, visit TaDa Gaming or email [email protected]
Source: TaDa Gaming
