In a recent initiative aimed at mid- and high-value depositors, the operator achieved 19.35% growth in incremental revenue, a 36% increase in the number of customers placing bets, and a 42% engagement rate—results above the company’s average.
According to Gabriel Torres, Senior CRM Analyst at F12, the partnership with Optimove has been essential to streamlining processes and improving campaign performance: “Optimove simplifies my daily decision-making. With data analysis and segmentation options, I can understand what works best and create campaigns tailored to each player’s behavior.”
“Its data intelligence reveals patterns and opportunities we wouldn’t otherwise see, helping us refine our strategy and grow more intelligently,” he adds.
The campaign was based on player behavior, enabling F12 to create more relevant communications and specific actions for each group. As a result, the company began continuously refining its strategies based on real performance outcomes.
According to Felipe Costa Nadalini, Senior Account Executive at Optimove Brazil, F12’s success stems from a data-driven mindset and exemplary execution: “F12 is an example of an operator that understands the value of data and personalization at scale.”
“They managed to turn insights into action and build a closer, more sustainable relationship with their players. This is the kind of innovation that raises the standard of the Brazilian iGaming market,” the executive adds.
A partner of Optimove since 2022, F12 has been consolidating a player-centric, data-driven CRM strategy, continuously enhancing experience and loyalty in a market undergoing constant transformation.
Optimove
Optimove is the creator of the Positionless Marketing concept and the Nº 1 player engagement solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from fixed-role limitations, empowering each professional to execute any marketing task instantly and independently.
This proven approach increases campaign efficiency by 88%, enabling teams to deliver more personalized and relevant customer experiences.
For the second consecutive year, Optimove was recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decision-making, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across multiple channels. AI-powered marketing is a hallmark of the company’s visionary leadership.
By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. Its platform includes Optimove Engage and Orchestrate for decision-making and multichannel campaign orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification solution.
Today, its full suite of AI-powered solutions is at the forefront of marketing transformation, enabling professionals to optimize workflows from insight to creation and optimization. Optimove offers industry- and use-case-specific solutions for leading global consumer brands.
F12
F12 is a Brazilian sports betting and online casino operator offering a range of digital entertainment options, including sports betting, live games, and casino products, with a focus on providing a safe, legal experience for Brazilian bettors.
Source: GMB
