“We worked very carefully to ensure content that helps you navigate this decisive year. Our goal is to connect Brazil with European regulatory experiences, bring you closer to key regulators, and build bridges with the right partners to grow fast—and in the right way,” said the event organizers.
Here are the highlights attendees cannot miss:
* Compliance Blueprints: Learn from European markets about their regulatory transition processes—and leave with a clear plan for Brazil.
* Tech Showcase: The most innovative technologies and launches in the gaming world, ready to give your business a competitive edge.
* Casa Brazil: This year’s standout feature! A private and exclusive space for senior professionals, operators, industry bodies, and Brazilian government representatives to meet, negotiate, and influence. This is where the big conversations happen.
One of the main highlights of the program is the creation of Casa Brazil, an exclusive meeting space for Brazilian executives, operators, suppliers, and government representatives.
The goal is to facilitate strategic conversations and high-level networking, promote partnerships, and discuss Brazil’s role in the international market. The initiative is expected to attract national leaders in an environment focused on the specific characteristics and potential of the local industry.
Casa Brazil Opening Ceremony & Regional Briefing - January 19| 10:30–12:00 | CC1.1
Opening remarks – ICE, ANJL, IBJR, Maghno José (Chair)
Brazil 2026/27 Outlook – Regulatory update and market roadmap
Panel – Combating the Illegal Market & Promoting Sustainable Regulation
Guest Keynote – Giovanni Rocco (International Integrity & Compliance Expert)
Academia LatAm 2026 Preview – Selected Brazil sessions
Exclusive H2 Briefing: “Brazil Market Outlook”
Another key milestone for the Brazilian market is the debut of Academia Latin America on January 21. Held at the Enterprise Stage, this program of thematic sessions includes presentations on market opportunities, regulatory updates, innovation, and regional challenges, with content in Portuguese and Spanish.
Panels will feature experts, regulators, and operators discussing topics such as sports integrity, combating the illegal market, and building competitive, compliant platforms for Latin American users.
11:00 / 11:45 CET - Combating the Black Market
-Ida Lopez, President - Association of State Lotteries of Argentina (ALEA)
-Tomas Botta, Partner - MF Studio Argentina
-Yuri Guerra, Managing Director - DGJCMT Mincetur
11:50 / 12:30 CET - Sports Integrity: A Multijurisdictional Collaboration Protecting Growth, Safety, and Integrity in Global Sports
-David Calvete, Head of Gambling Control Service - National Police
-Giovanni Rocco, National Secretary for Sports Betting and Economic Development of Sport - Ministry of Sports Brasil
-Iñaki Arbea Sarasa, Integrity Deputy Director - La Liga
-Karen Sierra-Hughes, Vice President, Latin America, Caribbean & Spain - Gaming Labs
-Silvia Paleari, Head of Corporate Affairs - International Betting Integrity Association
12:40 / 13:10 CET - How to build competitive, compliant platforms that resonate with Latin American users
-Eliane Nunes, Chief Growth Officer - Salsa Technology
-Ivo Doroteia, Founder & CEO - Lotus iGaming Group
-Juana Bischoff, LATAM Market Lead - Oddin.gg
-Luiz Felipe Maia, Founding partner - Maia Yoshiyasu Advogados
13:20 / 14:00 CET - Disrupting the Black Market: Brazil’s Multi-Front War Against Illegal Gambling
-Fabio Macorin, Deputy Secretary for Monitoring and Enforcement - Ministry Economy Brazil
-Leonardo Baptista, CEO & Co-founder - Pay4Fun
-Luiz Felipe Maia, Founding partner - Maia Yoshiyasu Advogados
-Rodrigo Del Monaco, Associate Partner - BTG Pactual Bank
14:10 / 15:00 CET - Latin America Market Overview
-Evert Montero, President - FECOLJUEGOS
-Fellipe Fraga, Chief Business Officer - EstrelaBet
-Karen Sierra-Hughes, Vice President, Latin America, Caribbean & Spain - Gaming Labs
-Luiz Felipe Maia, Founding partner - Maia Yoshiyasu Advogados
In addition, the ICE 2026 agenda includes Latin America–focused networking events, such as the traditional LatAm Networking Drinks on January 20, bringing together leaders, suppliers, and industry stakeholders in a professional yet relaxed environment to exchange ideas, experiences, and open new business opportunities.
The event will also host one of the most anticipated conferences of the World Gaming Forum. The Roundtable Brazil (January 20 | 15:15–16:15 | CC4.2) will feature discussions with executives from Brazilian and international operators, reinforcing the country’s growing importance in the global gaming and betting landscape.
According to organizers, Brazil—due to its market size and growth potential—has once again taken a prominent position on the global industry agenda, with initiatives that go beyond simple booth participation, including strategic discussions that directly influence the regulatory and technological development of the sector.
The expanded presence of Latin American brands, innovative solutions, technical panels, and international networking opportunities makes ICE Barcelona 2026 a must-attend event on the industry calendar, especially for Brazilian operators and suppliers looking to expand their partner networks, strengthen their global position, and understand the next steps of a rapidly transforming market.
Don’t waste time—check the agenda, register, and secure your meetings with the world’s most important players.
View the Brazil agenda & register now.
Source: GMB
