Right on the homepage, users can already find four brand-new features developed to simplify the player journey and make daily use even more dynamic, such as:
- AI-powered Netflix-style Menu: Inspired by streaming platforms, the new menu uses artificial intelligence to automatically segment the most accessed games on the platform during the week.
- Smart Game Carousels: The homepage now displays horizontal rows of featured games, organized by categories such as Favorites, Trending, Slots, Roulette, and Crash, enabling a more organized and modern browsing experience.
- Quick access to the world’s leading providers: The new quick-selection bar brings together providers such as PG Soft, Pragmatic Play, and others, making access simpler and more centralized so users don’t need to leave the homepage to find the most played slots on the platform from each provider.
According to Camila Silva, CMO of MC Games, the redesign is not only aesthetic but also strategic.
“This visual renewal of the platform is part of our commitment to delivering an increasingly fluid, intuitive experience aligned with the expectations of our player community. We want users to feel instantly connected and find at MC Games all the convenience they need for simple, enjoyable entertainment,” she explained.
Beyond improving the user experience, the change also reflects a significant technical and operational advance. According to Augusto Brito, COO of MC Games, the project also represents an important internal milestone.
“The platform modernization is not just visual—it reflects a deep transformation in our internal processes. We invested in cutting-edge technology to increase the speed, stability, and operational efficiency of MC Games. Each new feature was designed to make usage easier and improve navigation. These changes are part of a broader plan that runs through 2026, when we will have an even more advanced structure to support the growth we expect,” he emphasized.
With just two years in the iGaming market, MC Games has been standing out as one of the most complete and technologically advanced platforms in the Brazilian market.
Source: GMB
