According to the vaqueiros, PlayBet’s presence—also led by Wesley Safadão—is already generating positive impacts, especially in terms of vaquejada’s visibility.
“PlayBet is made up of a team of people who have trust, credibility, and a history within vaquejada. With the arrival of a betting company of this size, and major artists like Wesley Safadão, we’ve been able to enter circles we hadn’t reached before. From that point on, vaquejada stopped being something only from the Northeast and has truly become a sport known nationwide,” highlights Jânio Filho.
Beyond promotion, the vaqueiros point to increased investment, which boosts both events and the careers of the professionals involved.
“We feel that the sport is reaching bigger spaces, connecting with an audience that didn’t follow it so closely before. And all of this is also part of the improvements that investment brings, such as higher-quality broadcasts, better facilities at breeding farms for competitions, and much more,” comments Peixe da Lama.
The impact of this progress goes beyond the arenas. Financial and media strengthening has led to direct improvements in the lives of competitors. Dheovane emphasizes that the sport is undergoing a professionalization process that benefits the entire category.
“On x1 days, for example, the visibility is extraordinary. It added value and helped us even more! It further enhanced the vaqueiro’s value, gave more credibility to our work, and provided greater comfort for our lives.”
PlayBet’s entry into vaquejada marks a strong incentive for the sport and signals an even more promising future, reinforcing the company’s commitment to those who live from the tradition that drives the Northeast.
Source: GMB
