“In a market full of promises of ‘easy money,’ what truly won me over at BetBoom was their seriousness and grounded approach. I signed with them because their philosophy aligns with mine: sports betting is entertainment — the spice of the game — not a way to pay bills. I'm on board because I found a safe and transparent platform that respects the player, treating betting as leisure, not as a profession. If the goal is to cheer with excitement and responsibility, my place now is BetBoom,” said Danilo Gentili.
As part of the partnership, Danilo Gentili will take part in BetBoom’s campaigns and initiatives for the Brazilian market. On The Noite, the brand will have a sponsored segment, placements, and other properties, as well as interactive actions with the audience. BetBoom will also partner with Diguinho Coruja, a character played by comedian Rodrigo Muniz and co-host of The Noite.
“For us, this partnership represents a major step in our operations in Brazil. Being associated with a figure as relevant as Danilo and with a show as far-reaching as The Noite is a fundamental milestone for BetBoom’s positioning in one of the most important and strategic markets for our operation. We are confident that the end of 2025 — and especially 2026 — will bring great activations and new developments resulting from this partnership,” said Igor Savun, BetBoom’s LatAm Marketing Director.
Authorized by Brazil’s Ministry of Finance under Ordinance SPA/MF No. 2,103 since December 30, 2024, BetBoom has established itself as the leading brand in the eSports universe. Currently, BetBoom sponsors FURIA, the largest eSports organization in Brazil and one of the biggest in the world, which in 2025 also became a sports and entertainment club competing in alternative sports formats such as the Kings League, of which it is already a three-time champion.
BetBoom is also known for acquiring and redistributing broadcasting rights for electronic game championships, primarily Counter-Strike 2. In eSports, the brand also counts on the legendary FalleN, FURIA’s CS2 player, as one of its main ambassadors.
BetBoom
BetBoom is a global iGaming company and a strong supporter of electronic sports, sponsoring the BetBoom Team and Team Spirit. BetBoom is also the official sponsor of Brazilian eSports organization FURIA, expanding its commitment to the competitive landscape in Latin America.
Among the brand’s ambassadors is one of the most iconic figures in Brazilian eSports: Gabriel “FalleN” Toledo — a partnership that reinforces BetBoom’s dedication to excellence, integrity, and deep engagement with local eSports communities. BetBoom is also a partner of Dezorganizada Furiosa — a vibrant and passionate FURIA fan community.
In Brazil, the brand collaborates with leading content creators such as Markola and Hudson. Additionally, in Spanish-speaking Latin American countries, BetBoom is an official UFC partner.
BetBoom has been offering high-level gaming and sports betting experiences since 2011. With local licenses in Brazil and Mexico, it offers customized content, featuring games from more than 150 leading providers, including Pragmatic Play®, SPRIBE®, and PG Soft®.
BetBoom aims to become a trusted name throughout Latin America, offering localized experiences, exclusive broadcasts, and strategic partnerships — always with a focus on reliability and responsible gaming. BetBoom is also a member of the Brazilian Institute for Responsible Gaming (IBJR), reinforcing its commitment to high industry standards and responsible practices.
Source: GMB
