The simultaneous presence in different capitals reinforces Esportes da Sorte’s positioning as a national entertainment platform committed to the cultural expressions that unite the country.
Among the confirmed highlights:
Recife
Presence at the New Year’s Eve celebration along the seafront, featuring a lineup that brings together major names in Brazilian music — Gusttavo Lima, João Gomes, Anitta, Xand Avião, Wesley Safadão, Matheus & Kauan, Alceu Valença, among others — spread across several free cultural stages.
Salvador
Festival da Virada returns as one of Brazil’s largest public events, bringing attractions such as Ivete Sangalo, Claudia Leitte, Léo Santana, Jorge & Mateus, and many other artists who promise one of the most iconic shows in the country.
Natal and Maceió
Both capitals will host large stages and attractions that reinforce their role as major New Year’s Eve tourist destinations, with expectations of gathering thousands of residents and visitors.
For Esportes da Sorte, being present in these cities — in partnership with their local governments — is more than supporting events. It is about celebrating people, valuing traditions, and creating new stories with the audience that makes the party happen.
In the coming days, more details about the activations in each capital will be announced. Until then, Esportes da Sorte continues its countdown to an unforgettable New Year’s celebration connected to the entire country.
Source: GMB
