With around 20 million followers on social media, Caio Castro is widely recognized for his work on television and in films, as well as for projects beyond the screen, such as his journey as a race car driver.
Over the past few months, the actor has starred in several brand initiatives, including commercials aired on major media outlets, the recording of the national campaign “Come to the Luck Side of Emotion,” and the creation of content published across social networks. The pieces feature vibrant colors and a language tailored especially to young audiences (18+), using expressions and slang common to that age group.
According to Ivan Dutra, CEO of Luck.bet, Caio Castro’s presence has helped broaden the reach of the brand’s messages.
“Keeping Caio on this journey is strategic. His presence helped us create a very unique style of communication together. Caio amplifies everything we want to convey: attitude, credibility, and closeness to the audience. Renewing this partnership means expanding this universe, delivering even more high-quality content on a national scale, and sharing important messages always guided by the promotion of light and fun — yet also mindful — entertainment,” he concludes.
Luck.bet
Founded in 2021 and headquartered in São Paulo (SP), Luck.bet is a Brazilian online betting company that stands out in the national market. With a history of sponsoring sports clubs and events, including Cuiabá EC, UFC’s LFA 209, and the Brazilian Footvolley Circuit, the platform features a prominent ambassador: actor and racing driver Caio Castro.
Committed to Responsible Gaming, Luck.bet implements measures such as self-regulation, identity verification, and self-exclusion, in addition to promoting access to support organizations like Gambling Therapy and GambleAware, offering bettors specialized professional assistance across multiple communication channels.
The company also follows all Federal Government guidelines to operate in compliance with the new rules that took effect in 2025.
Source: GMB
