Founded in 2018 and headquartered in São Paulo, Pay4Fun became the first payment institution authorised by the Central Bank of Brazil to operate in the sports betting and online entertainment sector. Recognised for its regulatory compliance, close support and robust infrastructure, the company is widely used by operators seeking security, stability and compliance in their financial flows.
“Pay4Fun adds an additional layer of compliance and verification to the Salsa ecosystem, with strict processes for anti-money laundering, identity verification, and security requirements provided by law. With humanized support, close monitoring, and transparency in transactions, Pay4Fun is a participant in Pix Direto and has a direct connection with the Central Bank of Brazil. This means there are no intermediaries or PSTIs in the operation, ensuring partners the freedom to make transfers with the limits they define, without additional restrictions and with continuous security,” affirms Leonardo Baptista, CEO and Co-Founder of Pay4Fun.
The partnership strengthens Salsa Technology's solution verticals by uniting proprietary technology, regulatory adherence, and operational efficiency at the core of management through Salsa Omni, the certified PAM platform that centralizes operations, payments, and essential integrations in the regulated environment. With Pay4Fun integrated into the ecosystem, Salsa Omni expands its capacity to offer operators a secure, agile, and fully aligned transactional flow with the demands of the Brazilian market.
“The credibility of an institution like Pay4Fun endorses our movement in search of creating solid foundations for responsible gaming in each of our solutions. Especially at the current moment, integrating a payment method widely recognized as being in compliance with the required standards reinforces Salsa’s mission, and mine as a professional in the industry, to provide our operators with a reliable, effective, and ready-to-operate ecosystem in the regulated model,” highlights Jefferson Torquato, Country Manager at Salsa Technology.
With this integration, operators using Salsa Omni gain an even more secure, stable, and prepared transactional flow to meet the needs of the regulated market.
Salsa Technology
Salsa Technology is a B2B provider of ready-for-regulation iGaming solutions, with a strong focus on Latin America and Brazil. Its ecosystem of solutions, Fórmula-Bet, is composed of four main verticals. The first is Salsa Omni, a fully certified PAM platform that centralizes operational management, payments, integrations, and compliance requirements in regulated environments. The second is Salsa Gator, the certified game aggregator that brings together over 20,000 titles from more than 110 global providers, with curation guided by the profile of the Latin American player. The third vertical is Salsa Studio, dedicated to the creation of customized games with cultural identity and a focus on performance.
Completing the ecosystem is Salsa Consulting, a strategic hub that supports operators interested in operating in the regulated market, offering regulatory guidance, certification, integration, and deployment support. The company also offers Salsa Safe, a management platform for regulators, and various integrations with sportsbook solutions.
More information: www.salsatechnology.com
Pay4Fun
Pay4Fun is the first payment institution operating in the sports betting sector to receive authorization from the Central Bank of Brazil. The company reached R$8.1 billion in financial transactions in 2023. The company was considered the Best Payment Method for Latin America at the SAGSE 2022 awards and chosen as the Best Payment Method at the Brazilian iGaming Awards. The company won the RA 1.000 seal from Reclame Aqui, the 3rd position as the best financial service company to work for in GPTW, and the 2nd classification in the SBC Awards, in Barcelona, as payment innovation of the year.
More information: Pay4Fun
Source: GMB
