The Masterclass takes place today (3) and tomorrow (4), from 4 p.m. to 6 p.m. (Brasília time), and combines two days of live content featuring theoretical foundations, practical exercises, and discussions led by experts from both organizations. The sessions will be conducted by Cátia Santos, an instructor with solid experience in online gaming operations.
The Masterclass will cover essential topics aimed at elevating the maturity and efficiency of CRM and marketing teams, including:
- The Brazilian regulatory landscape as it applies to CRM
- Player segmentation and personalization strategies
- Campaign planning and offer calendars
- Multichannel communication and key CRM metrics
- Practical fundamentals of gamification
“The goal is to demonstrate, in practice, how the intelligent use of data and gamification techniques strengthens the relationship between operators and players in an increasingly competitive and regulated market,” says Felipe Costa Nadalini, Senior Account Executive at Optimove in Brazil. “We want to support the sector’s evolution by empowering professionals to fully explore the potential of CRM in iGaming.”
Gaming Operations Academy is a leading reference in specialized training for gaming operations, with instructors who work across various verticals in the industry.
Service:
CRM and Gamification Masterclass in Brazil
Dates: December 3 and 4, 2025
Time: 4 p.m. to 6 p.m. (Brasília time)
Registration: https://pt-br.goalatam.com/product/masterclass-de-crm-e-gamificacao-brasil
Optimove
Optimove is the creator of the Positionless Marketing concept and the No. 1 player engagement solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every professional the ability to execute any marketing task instantly and independently. This approach has been proven to increase campaign efficiency by 88%, enabling teams to create more personalized and relevant customer experiences.
For the second consecutive year, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across multiple channels. AI-driven marketing is a hallmark of the company’s visionary leadership.
By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. Its platform includes Optimove Engage and Orchestrate for decisioning and multichannel campaign orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification solution.
Today, its full suite of AI-powered solutions is at the forefront of marketing transformation, enabling professionals to optimize their workflows from insight to creation to optimization. Optimove offers sector- and use-case-specific solutions for major global consumer brands.
Source: GMB
