In addition to the presence of the stars on the pitch, Reals handed out gifts to fans, such as official Coritiba jerseys and vouchers for food and beverages at the venue.
The largest sponsorship agreement in the club’s history, which began in January 2024, includes not only the main spot on the team’s kit but also visibility on advertising boards, backdrops, social media, and activations with members and supporters.
“The year 2025 was a very special period for Coritiba and for Reals, marked by outstanding sports performance, strong fan engagement, and high interaction both at Couto Pereira and on our social media. We are very pleased with the team’s return to the elite of Brazilian football,” said Diego Buriti, Reals’ marketing director.
“To close the season, we organized this event that provided a unique experience for fans, celebrating the team’s good momentum and revisiting a successful past with the presence of Keirrison and Henrique,” added the executive.
Beyond activations, the partnership has also provided strategic financial support to the club. As stipulated in the contract, Reals recently made two bonus payments to Coxa: one related to promotion to Série A and another for winning the title.
Source: GMB
