With the growing availability of online games and sports betting in the country—driven by large-scale advertising campaigns, digital influencers, and celebrities—Procon-SP aims to map the impact of this scenario on consumers’ daily lives.
The survey is behavioral and educational in nature, serving as a basis for future guidance, oversight actions, debt-prevention efforts, and consumer-education initiatives.
The questionnaire addresses topics such as:
* receiving gaming and betting offers on social media and via mobile phone;
* frequency and amounts spent on gaming and betting platforms;
* types of activities performed (online games, sports betting, or both);
* perception of wins and losses;
* cases of indebtedness, loans, or compromised income;
* influence of advertising campaigns featuring celebrities; among others.
The survey also collects demographic information such as age group, income, and gender, allowing cross-analysis to identify groups more vulnerable to debt risks and abusive practices.
As this is the second edition of the survey, the results will also make it possible to compare findings with the first edition and track changes and trends over time.
Previous findings
For example, 63% of participants reported experiencing problems with companies offering online gaming and betting services. The main issues identified were: the company’s refusal to pay winnings (57%); constant messages encouraging users to play and bet (14%); and confusing rules regarding games, bets, and prize values (14%).
In the previous survey, only half of respondents took any action—such as cutting ties with the company, filing complaints with the relevant authorities, or posting counter-advertising on social media to inform friends and family.
Of the total 1,533 consumers who answered the questionnaire, 53% said they were unaware that Procon-SP accepts consumer complaints about online games and betting.
The form will be available for participation until January 9, 2026, on the Procon-SP website.
Source: GMB
