The institution underwent a significant cycle of modernization and managerial strengthening throughout the year, driven by initiatives aimed at transparency, technology, and operational efficiency. This movement was part of a strategic effort by the state government and the administration of the autarchy to reposition the institution as a reference in credibility, innovation, and social impact.
The measures adopted were essential to strengthen its efficiency, credibility, and social contribution. The modernization of control and auditing systems increased the security and transparency of operations, ensuring greater trust for bettors and partners. Among the actions undertaken by the institution throughout the year, the following stand out:
* Publication of an ordinance for laboratory certification;
* Participation in the Brazilian State Lotteries Association (ALEB), in the National Working Group for the Implementation of the National Betting System (Sinapo), and as a speaker at an iGaming event;
* Improvements in monitoring and oversight of concessionaires;
* Launch of new games;
* Execution of promotional activities;
* Improvements in the process of calculating the marketing fund;
* Increased visibility of its products;
* Strengthening of its institutional image;
* Expansion of the concessionaires' distribution network.
With the progress achieved in 2025, Loteria Mineira emerges stronger and more consolidated, prepared to face new challenges and continue its mission of generating resources for the state and promoting the well-being of the population of Minas Gerais. The combination of technology, transparent management, and strategic partnerships with SEDE makes the institution a fundamental tool for the state’s development.
Thus, the autarchy approaches the end of the year with a renewed image—more modern, transparent, and aligned with the needs of citizens—demonstrating that good public management can transform traditional services into instruments of development and trust for the whole society.
In a year of major changes, Loteria Mineira proved to be an institution that, beyond providing entertainment and prizes, is capable of transforming the lives of millions, promoting inclusion, education, health, and infrastructure for the future of Minas Gerais.
For a more detailed description of the actions undertaken by the autarchy over the past year, access the 2025 Action Report.
Source: GMB
