Localized AdTech for a unique Brazilian market
The newly established Brazilian entity will support bwise’s AdTech platform, giving operators local access to its dynamic odds widgets—a solution specifically developed to navigate Brazil’s tightened promotional regulations.
After the country banned bonus-based ads for betting operators, these widgets provide a compliant alternative, with real-time odds updates, customizable design, and performance metrics that deliver strong engagement and conversion.
Sebastian Paris, COO of bwise Media, said the expansion is not only about regulatory compliance but also about building local-scale innovation: “Brazil’s regulatory changes may seem like an obstacle, but they’re also a huge opportunity to innovate.”
Through its Brazilian arm, bwise aims to partner closely with local operators and publishers, offering tailored digital solutions that drive user engagement without relying on banned bonus creatives.
Why Brazil matters to bwise
Media Brazil is more than just another market for bwise—it is their largest and most active. Paris has repeatedly emphasized how integral Brazil is to the company’s strategy in Latin America, citing exclusive relationships with high-traffic sports publishers and mobile platforms such as 365Scores, BOLAVIP.com Brazil, and the fantasy app Parciais.
These partnerships give bwise a unique local footprint, allowing it to deliver performance marketing, programmatic media buying, and content that resonates culturally with Brazilian audiences.
Putting fans first: The heart of the strategy
A core part of bwise’s Brazilian agenda is a fan-first mindset. In earlier statements, Paris highlighted that campaigns should tap into the emotional, cultural bonds Brazilians have with football and sports in general.
By combining real-time data, local insight, and design tailored to Brazilian platforms, bwise believes it can help its clients create more meaningful and responsible engagement with bettors.
Looking ahead
* Regulatory resilience: With the AdTech suite designed to comply with Brazil’s restrictions, bwise is positioning itself as a long-term partner for operators navigating regulation.
* Growth in Latin America: The Brazilian entity is likely a springboard for broader expansion across LATAM, given bwise’s existing ambitions in emerging markets.
* Partnership opportunities: As more operators enter Brazil or scale up, bwise’s local infrastructure may become increasingly valuable for customer acquisition, retention, and brand building.
Source: GMB
