Through the lens of its commitment to premium quality and a meticulous attention to detail, Cristian looks at how Playson’s market insights have guided its approach to partnerships and game development, ensuring that every product and collaboration reflects its Tier 1 standards.
Games Magazine Brasil - Playson’s #MORE brand positioning places strong emphasis on exceptional quality. How has this guided your most important strategic decisions in LatAm this year?
Cristhian Zito - The #MORE mindset helped us stay disciplined. Instead of trying to be everywhere, we focused on where our quality matters most - the top operators in LatAm. That’s where superb content performs, and that’s where our brand belongs.
Prioritising Tier 1 partners, delivering consistent results from day one and building a foundation based on performance rather than volume are all approaches that have shaped our strategy.
Quality is only meaningful when it’s placed correctly, and that guided every decision we made this year.
Playson is known for polish execution and unrelenting high performance. Which technical capabilities and development practices best showcase this attention to detail?
What really defines Playson’s attention to detail is how our promo tools and game framework work together.
We already build strong games with polished math, visuals, and mechanics. But our promo tools elevate that - they allow operators to run flexible, high-impact campaigns that strengthen performance across the portfolio.
It’s a combination of stable tech, fast load times, mobile optimisation and promo tools that give partners real creative freedom.
This is where our precision becomes visible.
How did your premium positioning shape your partner agreements?
We approach our brand and positioning as boutique-style, where we hand-craft each product and have an individual approach to each cooperation. It gives us confidence in negotiations. Operators understand we’re not competing on volume but standards.
They know that choosing Playson means consistently strong performance, clean execution and a long-term partner committed to Tier-1 delivery.
Because of that, agreements flow naturally. The expectation of quality is already there on both sides.
Which in-game mechanics or finely tuned features have resonated most strongly this year? Can you share examples of when Playson’s commitment to detail and the #MORE ethos made a measurable difference?
Hold and Win continues to be a strong mechanic in LatAm - players appreciate simplicity paired with high-energy bonus rounds.
But the game that really stood out was 4 Pots Riches Hold and Win.
Why? Because every element in the game aligns perfectly with what Brazilian players love: vibrant gold tones, treasures, and clovers combined with clean, optimistic visuals, smooth pacing, and fluid animations, all supported by a math profile designed to keep sessions dynamic and engaging.
It’s a full package - not just a mechanic.
And because the execution is so polished, it outperformed several established titles in the region. That’s the #MORE philosophy in action.
How will you elevate Playson’s Tier 1 standards in LatAm going forward?
Now that we’re positioned inside the best operators in LatAm, the focus is on strengthening service.
Our content delivers strong results, so the next step is ensuring partners feel the same level of quality in every interaction with us.
This means running localized promotions, integrating operators into our promo networks, supporting them with tailored activities, and demonstrating our commitment through consistent, on-the-ground presence in the region.
The goal is simple: Keep raising the bar and reinforce why Playson belongs in the Tier-1 category.
Source: Exclusive GMB
