With this partnership, Salsa will offer its operators a faster and more fluid path to advanced CRM Marketing features. The connection significantly reduces the time and operational steps required for Salsa's clients to activate Optimove, ensuring a smoother implementation process and a more efficient link between platform data and personalized player engagement.
The partnership also reinforces Optimove’s commitment to expanding its local presence and becoming more deeply embedded in the Brazilian and LatAm markets.
With a strong footprint in Brazil and teams across Uruguay, Peru, Mexico, Portugal, Spain, and Malta, Salsa is recognized for its reliable, localized, and regulation-ready technology. The integration enhances the value of this regional presence, enabling operators throughout Latin America to deploy real-time, personalized CRM marketing that increases retention and long-term player value.
Supporting a fast-growing and rapidly evolving LatAm market
“Brazil and Latin America are entering a new and pivotal moment, driven by regulation, competition, the growing shift toward a retention-first strategy instead of relying solely on acquisition, and the increasing need for personalized engagement,” said Heloisa Bianchi, Partnerships Manager for Optimove in Latin America. “Salsa is one of the most influential technology providers in the region. By joining forces, we are giving operators the intelligence, speed, and autonomy needed to engage players responsibly and effectively, especially in this new regulatory environment.”
“We are very pleased to partner with Optimove,” said Jefferson Torquatto, Country Manager of the company. “Our mission has always been to deliver reliable, flexible, and fully localized solutions for operators in Latin America. Integrating Optimove’s advanced CRM and personalization capabilities enhances our platform and provides our clients with a powerful combination of data, automation, and market expertise. This is a timely partnership for the new regulatory chapter in Brazil.”
Why this partnership matters to operators
- Exclusive advantage for Salsa operators: As Optimove’s first Brazilian platform integration, Salsa clients gain the fastest and most streamlined access to Optimove’s CRM capabilities in the region
- Faster onboarding: Operators can now skip several technical and operational steps that previously slowed down activation, reducing time-to-value
- More fluid connection between systems: The native integration enables a smoother link between Salsa’s platform quality and Optimove’s CRM and personalization engine
- Real-time, behavior-based personalization: Operators can orchestrate automated, multichannel journeys triggered by player actions across the lifecycle
- AI-driven optimization: Predictive, generative, and agentic AI tools help marketers improve retention, engagement, and campaign effectiveness
- Local-market alignment: The partnership reinforces both companies’ presence and expertise in Brazil and LATAM, supporting operators as the region shifts toward retention-led strategies
Availability
The integration is available for all operators using Salsa’s platform in Brazil and Latin America. Salsa and Optimove will collaborate closely with shared clients to support onboarding, activation, and ongoing CRM strategy, ensuring operators realize immediate and long-term value from the partnership.
Salsa Technology
Salsa Technology is a B2B provider of iGaming solutions ready for regulation, with a strong focus on Latin America and Brazil. Its Formula-Bet ecosystem includes the fully certified PAM platform Salsa Omni, the certified game aggregator Salsa Gator, and integrations with sports betting, payment methods, and other essential services. Salsa Gator offers more than 20,000 titles from over 110 providers, with a growing selection of certified content.
The company also offers Salsa Safe, a management platform for regulators, and Salsa Consulting, a service hub for operators seeking to operate in regulated markets.
More information at www.salsatechnology.com.
Optimove
Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing removes the limitations of fixed roles, giving any marketer the ability to execute data, creative, and optimization tasks independently. This approach has been proven to improve campaign efficiency by 88% and enables large-scale personalization.
Recognized as a Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, Optimove provides a comprehensive AI-powered suite with cross-channel orchestration, digital personalization, gamification, and real-time automation. The company supports leading operators and consumer brands across global regulated markets.
Learn more at optimove.com.
Source: GMB
