His contributions to a safer and more informed gambling market have netted Jarosch immense respect in the industry. During his iGaming career, he has won some of the best-known industry awards, including several EGR Awards, the Casinomeister Best Casino Group Award, and the SBC Affiliate Program of the Year Award.
Why do you believe affiliates are becoming educators rather than just traffic sources in today’s regulated markets?
Regulated markets are often very restrictive in terms of advertising. Affiliates can adapt to this by shifting toward educational content rather than promotional articles. Players visit affiliate sites not only to compare casinos but also to understand game mechanics, casino licenses, and bonus rules.
What types of information are players most confused about, bonuses, wagering rules, payment limits, licensing, or something else?
Game mechanics, RTPs, and multipliers are some of the most important topics for players. Many players are also confused about the level of protection different licenses offer, wagering requirements, and how bonus money works. Clear explanations of these topics help users avoid frustration and make better choices.
In your experience, what is the biggest misconception players have when choosing a casino in a regulated environment?
A lot of players think that all licensed casinos offer the same level of quality and safety. In reality, there are significant differences in payout speed, bonus terms, user experience, and customer support. Regulation addresses advertising guidelines, responsible gaming, and fairness, not support quality or game selection.
How can affiliates simplify complex regulatory concepts so that everyday players actually understand them?
Affiliates need to focus on regulatory concepts that are relevant to players. Players want to know whether games are tested, how they are protected, and where they can complain if they are treated unfairly. Using plain language and real examples helps transform legal jargon into valuable guidance that players can relate to.
Do you think affiliates should have a formal role in supporting responsible gambling education, or is that purely an operator responsibility?
Affiliates have an obligation to contribute to supporting responsible gaming. They are often the first touchpoint for players and can highlight RG tools, offer explanations, and set realistic expectations. Operators carry the responsibility to implement these measures, but affiliates can educate players on how to make use of them.
What content formats (guides, comparison tools, infographics, videos) are most effective in helping players make safer choices?
Comparisons help players select the right casino based on their preferences. Educational content can help players make smarter decisions with explanations and recommendations from industry experts. The best approach is a mix of formats tailored to different learning styles.
How do you ensure that educational content stays neutral and unbiased, especially when working with commercial partners?
Sites like Casino Groups separate commercial elements from editorial evaluations and follow consistent scoring criteria. Pros and cons are listed honestly, red flags are highlighted clearly, and operator relationships are disclosed. To build trust, affiliates have to be player-centric and focus on hard facts rather than promotional content.
In markets transitioning into regulation, what role can affiliates play in helping new players understand what “regulated” really means?
Affiliates can explain licensing standards, responsible gambling requirements, and payout obligations in simple terms. Players who are unfamiliar with responsible gaming tools need to be educated on how to use them. Regulation offers transparency and gives players an extra level of protection.
Do you see regulators beginning to recognize affiliates as potential allies in player education, rather than just marketing channels?
Affiliates are part of the iGaming ecosystem and are expected to follow advertising rules and guide players toward educated decisions. Regulators appreciate transparent methodologies, compliant messaging, and clear disclosures. Affiliates that operate responsibly are becoming partners in shaping a healthier marketplace.
Looking ahead, how do you see the role of affiliates evolving in shaping safer and more informed player behavior across regulated markets?
Affiliates will become essential guides who help players navigate complex markets through transparency, responsible messaging, and data-driven recommendations. Those who prioritize education over pure promotion will build stronger trust, better conversions, and long-term loyalty.
