The partnership covers BLAST’s main Counter-Strike 2 and Dota 2 ecosystems, including six CS events — four of them in-person — and four Dota events per year.
The BLAST Premier Rivals Hong Kong 2025, held in November, showcased strong performances from Brazilian teams: paiN advanced through the early stages of the competition, and FURIA won the title with a 3–1 victory over Team Falcons in front of 12,000 fans.
As part of the collaboration, BetBoom will work with major streamers, talent, and influencers in the region to enhance the broadcast and bring fans even closer to BLAST’s biggest moments.
“This historic agreement will bring BLAST tournaments and the BetBoom brand to an even larger audience in Brazil and Latin America. With its focus on high-quality entertainment, BetBoom will deliver a fantastic product and tremendous value to this extremely passionate community. We look forward to working closely with them and continuing to invest in bringing more events and activities to the region in the future,” said Alexander Lewin, Commercial VP at BLAST.
“BetBoom is proud to become BLAST’s partner as the exclusive rights holder for Brazil and Latin America. This milestone allows us to bring BLAST to its largest audience ever, strengthening our eSports ecosystem alongside FURIA, FalleN as our ambassador, and other top-tier content creators,” stated Stepan Dobrovolskiy, CEO of BetBoom LatAm.
“We’re excited to deliver world-class entertainment to an even broader Brazilian and Latin American audience, raising the bar for eSports across the region,” he concluded.
BetBoom
BetBoom is a global iGaming company and a strong supporter of electronic sports, sponsoring BetBoom Team and Team Spirit. The company is also an official sponsor of the Brazilian eSports organization FURIA, expanding its commitment to the competitive scene across Latin America.
One of the brand’s ambassadors is Gabriel “FalleN” Toledo, one of the most iconic figures in Brazilian eSports — a partnership that reinforces BetBoom’s dedication to excellence, integrity, and deep engagement with local eSports communities. BetBoom is also a partner of Dezorganizada Furiosa, a vibrant and loud FURIA fan community.
In Brazil, the brand collaborates with major content creators such as Markola and Hudson. Additionally, in Spanish-speaking Latin American countries, BetBoom is an official partner of the UFC.
BetBoom has offered high-level gaming and sports betting experiences since 2011. With local licenses in Brazil and Mexico, it provides localized content with games from over 150 leading providers, including Pragmatic Play®, SPRIBE®, and PG Soft®.
BetBoom aims to become a trusted name throughout Latin America, offering localized experiences, exclusive broadcasts, and strategic partnerships — always prioritizing reliability and Responsible Gaming. The company is also a member of the Brazilian Institute for Responsible Gaming (IBJR), reinforcing its commitment to industry-leading standards and responsible practices.
BLAST
BLAST is a global competitive entertainment company on a mission to bring mega entertainment shows to the world, taking eSports, gaming, and new competitive formats to the next level.
BLAST is recognized for revolutionizing the eSports category with top-tier productions, big creative ideas, and fan-focused iconic moments. It brings together the biggest teams and stars for battles for glory and multi-million-dollar prize pools in major arenas around the world — from London and Singapore to Austin and Rio.
BLAST has offices in Copenhagen (HQ), London, Berlin, and soon Mumbai and New York. The company currently works with leading global publishers such as Epic Games, Valve, KRAFTON, and Ubisoft to produce, promote, and deliver eSports for popular titles such as Rocket League, Fortnite, Rainbow Six, PUBG, and Counter-Strike 2.
Source: GMB
