Available in twenty-three markets in the United States and covering nearly 95% of the addressable online sports bettor market, Fanatics Sportsbook will leverage both products to enhance its compliance and player protection capabilities, reinforcing its commitment to a safe and trusted betting experience.
OpenBet Locator™, the company’s advanced geolocation and fraud-prevention solution, delivers the precision, speed, and reliability required for regulated U.S. markets.
The tool, designed specifically for the needs of major betting and gaming operators, ensures that player activity is verified instantly and securely, supporting both compliance and seamless customer experience.
Together with Neccton, OpenBet Locator™ strengthens Fanatics Sportsbook’s trusted operating framework and reinforces its commitment to integrity, player safety, and regulatory excellence.
Neccton, OpenBet’s AI-enhanced responsible gaming and AML solution, delivers advanced tools that enable Fanatics to identify and engage with at-risk players in real time. Its machine learning technology analyzes player behavior and transactional patterns to support early intervention and regulatory compliance.
By adopting Neccton, Fanatics Sportsbook’s continues to add data-driven insight tools to better serve its customers while strengthening its risk-based compliance program.
Together, Neccton and OpenBet Locator™ form the foundation of OpenBet’s Protect pillar, a unified Regulatory Technology and Player Protection suite that delivers comprehensive compliance, player protection, and operational efficiency at scale.
This integration highlights OpenBet and Fanatics’ commitment to setting new standards for responsible gaming and regulatory compliance across the industry.
“The OpenBet Locator and Neccton products deliver a secure and frictionless experience for our customers,” said Ari Borod, Chief Business Officer, Fanatics Betting & Gaming.
“When we launched we stated that our intention would be to innovate on the tech side, and we have now delivered two critical integrations in Neccton and OpenBet Locator™ to enhance our player protection framework and our geolocation needs.”
Jordan Levin, CEO of OpenBet, said: “The launch of both Neccton and OpenBet Locator™ with Fanatics Sportsbook represents a pivotal milestone for OpenBet and our Protect product suite. Fanatics’ collaborative approach and operational agility made it possible to implement two advanced systems in record time."
"This dual integration sets a new industry standard for responsible gaming, AML detection, and geolocation compliance. It demonstrates what’s possible when two technology-driven organizations align around a shared vision of trust, safety, and player experience."
"As demand for high-performance RegTech solutions grows, OpenBet continues setting benchmarks in reliability, security, technological innovation and scalability - empowering operators to expand with confidence.”
Source: GMB
