In 2024, Caf presented Bet ID to the market, a complete solution for authenticating bettors and adapting to the requirements of Law 14.790/23.
The result consolidates the company’s position in providing solutions for the sector. With a significant share of the market, Caf serves 45 brands, including big names such as galera.bet, Betnacional, H2 Bet and Aposta Ganha. Currently, 40% of the largest companies in the sector in Brazil use the company's technologies.
Bet ID combines advanced technologies such as facial recognition with artificial intelligence (AI) proof of life, document validation with a high accuracy rate and automated background checks for an efficient KYC (Know Your Customer) process.
In addition, the tool stands out for its innovative approach to accessing information required by regulation, ensuring regulatory compliance and total security in the betting environment.
“Bookmakers with simple and effective KYC processes can provide a better customer experience, drive revenue and gain a competitive advantage,” says Jason Howard, CEO of Caf.
Bet.id also aligns with growing concerns about privacy and data protection, operating in compliance with national and international standards. Key benefits of the solution include:
* Secure Digital Identity: Reliable verification that prevents fraud and ensures user authenticity.
* Anti-Money Laundering Prevention: Continuous monitoring and cross-referencing with global databases, including lists of PEPs (politically exposed persons) and sanctions.
* Data Protection: Stringent measures that reinforce user trust and ensure adherence to current laws.
With continuous monitoring and detection of suspicious behaviors, Bet ID also helps prevent fraud, such as account takeovers. The solution offers a seamless experience for users, ensuring security without compromising usability.
The platform's stability and success in the first month post-regulation reinforce CAF's role as a strategic partner for companies in the sector. With robust technology and a focus on compliance, the company not only optimizes operations but also contributes to the consolidation of the regulated market in Brazil.
Caf
Founded in August 2019, CAF offers innovative solutions for user identification and protection in the digital environment.
Specializing in identification and facial recognition, the company creates security solutions for banks, fintechs, marketplaces, logistics companies, e-commerce, cryptocurrency businesses, and sports betting companies, among others.
With offices in São Paulo, Rio de Janeiro, London, Toronto, Austin, and Venâncio Aires in the interior of Rio Grande do Sul, the startup has a client portfolio that includes names like Magalu, Cora, OktoPay, Asaas, Winlink, and Aiqfome.
Source: GMB
