In collaboration with the Rio de Janeiro club São Cristóvão and the brand .pormenor, the project celebrates the trajectory of one of the greatest players of all time and shows that every story begins with a bet.
The new shirt is inspired by the Fenômeno's time at São Cristóvão, the club where his history in football began. The exclusive design combines traditional elements of the club with modern details, creating a piece that goes beyond the four lines and the stands of the game.
Tying all the loose ends together in an even more special way, .pormenor, a brand founded in the same neighborhood and street as Ronaldo, in Bento Ribeiro, was responsible for the design and production of the shirt. The project uses artisanal techniques and technological innovations, ensuring high quality and an impeccable finish.
The century-old club, a traditional Rio de Janeiro club and a great favorite among football fans, gains more than just a uniform. The new piece stands out as a collector's item, with only 150 pieces created and distributed to names selected by the brand and by 'Fenômeno' himself.
The shirt launch campaign, “Every story begins with a bet,” connects Ronaldo and São Cristóvão’s legacy, tradition, memory, trend and passion for football.
During the creation process, interesting facts about São Cristóvão and Ronaldo's story came to light, further enriching the project. The club, which has a deep tradition in Rio de Janeiro football, is an essential part of the five-time world champion's success story.
Betfair even promoted the return of the Phenomenon to the club, with a video released on the brand's social media at the end of last year. For .pormenor, creating the shirt was more than just a job; it was an experience of immersion in the local history and culture.
“When we started this project, we wanted to create something that honored both Ronaldo and São Cristóvão. The shirt is a representation of this intersection between tradition and modernity. Every detail was thought out to capture the essence of the neighborhood club that has a rich history and the greatness of the Phenomenon in his remarkable passage,” says Bernardo Pormenor, Creative Director of .pormenor.
Betfair Ambassador Ronaldo also commented on the initiative: “São Cristóvão is where it all began for me. Seeing this legacy being celebrated with such a special shirt is exciting. The shirt is beautiful and is certainly a collectible item that many will desire as it has the rich history of a Rio de Janeiro club, which is linked to the roots of Brazilian football, and I am very happy to be part of this together with Betfair.”
“Revisiting the early days of our ambassador Ronaldo’s career and celebrating his relentless trajectory shows that every bet has enormous potential — and we understand bold bets. São Cristóvão recognized Ronaldo’s talent before anyone else and that bet conquered the world. At Betfair, we are very proud to work with an idol like Ronaldo,” says Aidan Kilcoyne, Head of Sponsorship at Betfair.
“We understand his importance in the world of football, especially for Brazilians, and this inspired us to create something uniquely special like him, a collector’s item, resonating with the emotions, passions and stories of Brazilians. After all, every great achievement starts with a bet,” adds the executive.
One of the largest online sports betting providers in the world, Betfair is an official sponsor of the Cruzeiro and Vasco da Gama teams. The company, founded in London (ENG) in 2000, pioneered the peer-to-peer betting offering (Betfair Exchange) and manages a full range of sports betting and online gaming products for over four million legal age customers worldwide.
Thanks to its cutting-edge technology, the platform offers a wide range of products that allow you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta, Great Britain and Brazil.
“Use your head. Play responsibly. SPA/MF authorisation no. 2.104-8,” states the company as guidance to bettors.
Source: GMB
