Among the main points of the meeting, with a focus on “long-term planning”, Febralot highlights:
* Transformation of the business model to ensure sustainability and growth;
* Full digital inclusion, strengthening the modernization of lottery outlets;
* Adoption of all Pix modalities, increasing convenience and efficiency in services;
* New strategies to increase the network’s revenue, ensuring greater profitability for lottery outlets;
* Customer loyalty, creating a closer and more continuous relationship.
In addition to strategic planning, Febralot dedicated significant time to addressing two immediate challenges:
* Instant lottery sales quotas – a crucial point for the balance of the operation;
* Marketplace operation, seeking adjustments that make the platform more effective for lottery outlets.
“We remain firm in our mission to strengthen our network, ensuring that each lottery outlet has the conditions to grow and innovate. The work that has only just begun continues!”, highlights the entity.
Source: GMB
