Infingame’s participation in international trade shows, in countries such as Spain, Canada, Latin America and the United States, has strengthened the brand and enabled the establishment of new partnerships, boosting the growth of its partners and the company itself.
In the Latin American scenario, Lewicki emphasizes the expansion of Infingame’s network, with a special focus on Brazil, which is proving to be increasingly relevant. The company has invested in its local presence, expanding its team and closing new deals that promise to consolidate its operations in the region.
Finally, having been to ICE Barcelona and with the SBC Summit Latinoamérica approaching, Infingame is preparing to present its complete portfolio, including localization solutions, tournaments and aggregation platforms, with the expectation that the “sweepstakes” and the launch of the Brazilian market will be the main topics of conversation at the event.
GMB - How do you see this edition of ICE being held in Barcelona?
Ernest Lewicki - I am very happy and well to be here in Barcelona. This fair is phenomenal, as you can feel a very happy energy. It is an excellent opportunity for us, and I would like to congratulate the Claro Gaming team for such an effective — or, better yet, effective and happy — change from London.
It is much more comfortable for me too, since I now live in Spain. Although I am not originally from Spain, I can definitely call it my home now.
What are the new products being presented at this edition of ICE?
Infingame has a new platform that has been in development for a long time and has now become fundamental. It brings tremendous speed to everything we do, and I believe it will provide much more stability to our clients' businesses, as our goal is always to offer something that helps them move forward.
What are Infingame plans for Brazil, or more broadly for Latin America, this year?
We will start with two trade shows in Brazil in the coming months: one in Rio, with SBC, and another in São Paulo, BiS SiGMA, the following month. We will be there to look for new clients, in addition to holding meetings with our current partners.
We have a team in Brazil that continues to grow, and for us, Brazil will be a very important market next year. We are happy with the regulation. Although there are still some risks, we believe we are ready for Brazil. We are also looking at other markets, such as Venezuela, where we face strong competition, but we continue to grow.
What are the specific characteristics for Brazil? Are there any particularities in the games that you are bringing to this market? Is the Brazilian market different from that of Mexico or other Latin American countries, for example?
I believe so. I think it would be best to conduct another interview to delve deeper into this subject, perhaps with the participation of our specialist who works in Brazil, so that we can discuss this topic in detail.
We will definitely organize this meeting. The idea is that Infingame is growing and consolidating itself in the Brazilian market, without a doubt.
Source: Exclusive GMB
