GMB - What do you think of this edition of ICE in Barcelona?
Ihor Zarechnyi - Barcelona is a great location and this is a great transition moment for ICE. At first, it was something unexpected for us, but now I see that the organization is very well structured. The event space allows us to do much more at our booth, which is great.
For example, we now have the Evoplay Podcast happening here, something we hadn't even planned initially. But after seeing the potential, we decided to create this interactive experience.
In addition, I notice that, although the venue is huge and the crowd seems smaller, this creates an airier and more comfortable environment. And most importantly: the quality of the interactions is excellent. The level of conversations with partners and participants is very solid, which is an essential characteristic of ICE.
What are the new features that Evoplay brought to this edition of ICE 2025?
We introduced a new line of products, the "Tap Games". One of the highlights is "Tap Craze", which brings new possibilities to the market. Although it is not a flagship like our traditional games, it represents an innovation in the sector.
In addition, we are launching more titles with this mechanic and, in the coming months, we will present new games following this line. We are also investing in our podcast, which delves into the industry, highlighting the professionals behind the sector and their stories.
Another important point is the major change in our marketing strategy. I cannot reveal all the details yet, but throughout this year you will see a lot of positive buzz around Evoplay. And it will not be just speculation – it will be something concrete, coming directly from the players who really engage with our games.
Does Evoplay plan to participate in the big events in Brazil, such as SBC Rio and BiS SiGMA São Paulo?
Yes, we will definitely be there. Maybe not with giant booths, but our delegation will be present.
I believe strongly in the Brazilian market and in the potential of Latin America in general. Some people say it’s risky to be a pioneer in a market that’s still emerging, but my philosophy is that it’s better to be ahead of the curve from the beginning than to try to catch up once the train is already moving at full speed.
We’ve already certified our RGS and the first 20 games for Brazil. We’re ready to enter the regulated market and are already working with some local partners. In addition, we plan to enter the regulated market in Peru later this year and, after that, expand to other countries in Latin America.
These are ambitious plans for 2025 in Latin America. Is the goal to be number one?
Of course! We always aim to be the best. We like competition, overcoming challenges and, at the same time, learning from our competitors.
We know where our advantages and disadvantages lie, and how to work with them. Latin America is a solid market and we’re investing heavily in it.
Remember: business is done between people. Events like this aren’t just about exchanging business cards, they’re about building real and lasting relationships.
Source: Exclusive GMB
