Key Highlights:
Super Bowl:
• 2022–2023: Reference (100%)
• 2023–2024: Growth to 205%
• 2024–2025:
- Projected to reach 253% in 2025
- Equivalent to a 153% increase over the 2023 game
- 48% more than last year (2024)
Regular Season:
• 2022–2023: Reference (100%)
• 2023–2024: Number of bettors doubled to 200%
• 2024–2025: Continued growth to reach 260%
Playoffs:
• 2022–2023: Reference (100%)
• 2023–2024: Increase to 188%
• 2024–2025: Reached 223%
These trends highlight a robust increase in NFL betting engagement, with the Super Bowl driving significant gains. This expansion presents a wealth of opportunities for sportsbook operators to serve an increasingly active and engaged audience betting on the American football championship.
For sports operators, targeted, timely and personalized messages to bettors also represent an opportunity to increase player lifetime value and engagement.
Optimove
Optimove is the first customer-centric marketing solution and the #1 CRM for iGaming and sportsbook operators. Its products ensure that marketing always starts with the player, rather than a campaign or product. Customer-centric marketing has been proven to drive an average 33% increase in customer lifetime value.
Optimove’s CRM solution enables iGaming and sportsbook operators to deliver personalized experiences across all their channels, unify player data, and drive AI-driven multichannel orchestration with statistically reliable metrics for every promotion, campaign, and journey.
For more information, visit Optimove.
Optimove Insights
Optimove Insights is the research arm of Optimove, dedicated to providing deep industry insights and data-driven analysis to support leading brands.
Source: GMB
