At ICE Barcelona 2025, the eightroom/vpag group presented the Affiliate Wallet, which integrates Pix and Go and Flash for the processing part, in addition to One Key Pix. With the structuring of its product laboratory, with several experiences for the user within what the regulated market allows, Vpag presents new products and is studying market acceptance.
GMB - As the regulation of the Brazilian market finally comes to fruition, how is eightroom/vpag preparing? What's new?
Rodrigo Alves - The regulatory process was long, and we have always closely monitored every move in the Brazilian market. In recent years, we have been focused on adapting our operations to the regulations.
Now, at this fair, we are presenting our affiliate marketing products and payment solutions that are fully aligned with current legislation. We are presenting these solutions to our partners – both old and new – especially to operators who have already obtained or are in the process of obtaining a license. Our goal is to grow together: eightroom/vpag, the operators and, of course, the bettors, who have always been our main focus.
eightroom/vpag has a strong commitment to compliance. How is the company dealing with this issue now that Brazil is regulated?
With the regulation, we have implemented a series of processes to ensure compliance, mainly in our affiliate marketing and payments areas.
In marketing, we follow all Conar guidelines and current ordinances, ensuring that influencers and our own promotional products are aligned with regulatory requirements. We created a content approval flow and trained our marketing team and influencers to ensure that all communication complies with the standards.
In the payments area, vpag developed a wallet highly focused on user experience, optimizing registration, deposits and identity verification to make the bettor's journey more fluid. We also offer operators a user-friendly solution to facilitate the relationship with their customers.
We call this integration between marketing and payments the “eightroom Nexus”, which connects these areas with an absolute commitment to compliance. Our goal is to be a trusted partner for the entire industry, bringing real benefits to operators and consumers from the beginning to the end of the process and ensuring that everyone has peace of mind that we are doing what is required by the regulations.
May the betting regulator itself see eightroom as a strong point, someone who can truly contribute to the ecosystem.
Was the participation in ICE Barcelona positive for eightroom/vpag, did the networking meet expectations?
Definitely! This is the fifth edition of ICE in which we have participated as exhibitors, and events such as SBC Rio and BiS SiGMA have also been part of our calendar since the first editions. We always attend because we are important in the importance of networking with operators, affiliates and everyone involved in the betting industry in Brazil. We are pioneers in affiliate marketing in Brazil.
In addition, these events allow us to strengthen already established ties and present our new solutions, such as Pix and Go, One Click Pix. These meetings are essential, as many contracts are initiated here and are developed throughout the year.
What are the company's next steps in the events scene? Can we expect eightroom/vpag to be present at SBC Rio and BiS SiGMA?
Definitely! In just over a month, we will already have another major event, and 2025 promises to be an intense year for the sector. We really looked forward to this guidance, as it was essential to ensure a structured and healthy market. Now, we are in the hot seat and working hard to ensure that the entire industry can grow sustainably.
Source: Exclusive GMB
