Since the announcement of the striker, for example, in just one day the Dutchman has increased the club's engagement by 915%. In addition, Google searches in the Netherlands registered a 400% increase for the word “Corinthians”, according to company data.
The athlete has also been in the spotlight. The signing even made it possible for the club to sell, last year, the broadcast rights for games such as the Brazilian Championship to the Netherlands. Another initiative to generate new revenue from the striker was the launch of the Memphis Collection, which includes T-shirts, headbands, cups and caps, alluding to the striker.
The headbands worn by the player have been a success in sales since the beginning. The master sponsor Esportes da Sorte has even carried out initiatives in this regard, delivering personalized headbands to fans and other gifts.
Responsible for signing the athlete and covering a large part of the striker's salary, Esportes da Sorte sought to secure a big name from the beginning of the partnership who could provide outstanding media coverage.
“We carried out a very careful operation when bringing Memphis. We are pleased with the results achieved so far and we know the importance and impact that the arrival of a star of this magnitude represents, not only for national football, but worldwide, making the club once again a protagonist of this business model," said Ícaro Quinteiro, COO of Esportes da Sorte.
On the field, the team's new number 10 was one of the protagonists of the comeback in the Brazilian Championship last year, going from 18th place in the table to 7th place at the end of the championship.
With 19 games for Corinthians, the forward has scored 7 goals for the black and white team and provided 5 assists. This year, the Dutchman has been participating in a rotation that coach Ramón Díaz has been doing among the players at the beginning of the season and has only entered the field on 5 occasions.
Source: GMB
