GMB – Tell us about this new phase for Pay4Fun in the Brazilian regulated market, since the rules for financial transactions have just undergone major changes.
Fabrício Murakami - We are very hopeful. We spent the New Year apprehensive about this regulatory change. We saw that the market, in the end, ended up experiencing some problems in general. We are closely monitoring the movement due to all these rule changes.
We have noticed that there is greater friction in relation to the registration of new users on the sites. This has impacted the numbers, but we believe that this is a temporary and passing phase. The market should soon resume growth.
On a global level, the market numbers are impressive. With the regulations and inspections that are expected to occur, we believe that the market will grow significantly in the coming months.
Has this adaptation been difficult, even though Pay4Fun is already prepared and has all the advanced technology behind financial transactions?
For us, the adaptation was easier, since we have been working with a series of requirements imposed by the regulator for some time. We were the first company in the financial sector in Brazil to be authorized by the Central Bank. We had been following the rules for years.
Of course, we had to adapt our business model, such as transactional and graphic accounts, but our development team is very competent. We were able to implement the changes quickly. It was just a matter of reintegrating with the operators we worked with and who were regulated.
During the process, we identified gaps that we could improve, based on feedback from operators and customers. We made adjustments to the integration to make it easier for new users to register and deposit. We worked in partnership with operators to implement improvements in the KYC process and, now, we are looking for an even greater market share in 2025.
We are changing commercial policies to keep up with the market. We have monstrous growth prospects for this year.
From a technical standpoint, is there nothing more that can be done? What is coming in terms of technology that is different from everything that has been offered to the market?
I usually say that the product undergoes evolutions from time to time. As we receive feedback from operators, the idea is to increasingly improve the product for the end user, especially in terms of usability and friction. But always keeping in mind the critical eye that the Secretariat of Prizes and Betting (SPA) has established as a rule.
There is room for evolution and we have periodic updates to improve both the end user and our customer. In addition, we are keeping an eye on the market and prepared to offer solutions for physical points, such as a QR Code solution, for when the market is ready for it. Pay4Fun can position itself as a reliable partner for deposits and withdrawals.
It is said that in the case of the legalization of land-based casinos, physical money will no longer be allowed, only digital transactions. Is this the new market for Pay4Fun?
Without a doubt. We are working in markets that are still in their infancy in the sector that still uses cash. The issue of digitalization is a reality and will happen sooner or later. We were born in the digital world and have been working with this type of 100% digital currency for eight years, so this is no secret to us. We are also following the Drex (Real Digital) project, which is still under discussion at the Central Bank. It could be a business opportunity for Pay4Fun.
Cryptocurrencies are already being used in the iGaming sector all over the world. How does Pay4Fun see this, even though there is no regulation for cryptos in Brazil?
We follow the regulator's guidelines and are awaiting regulation. As soon as we have authorization, we will be ready to implement crypto as a form of payment. Until that happens, our role is to closely monitor the direction of possible regulation so that we can also operate in this sector.
Is mastering this technology and possible integration already part of Pay4Fun's daily routine?
Absolutely. We have been following this closely for a few years. We have spoken to many partners who are involved in this market and we are very aware of the format of this future type of solution. We are just waiting for approval from our regulator so that, at the right time, we can offer crypto as a deposit and withdrawal method.
Source: Exclusive GMB
