Sport announced this Thursday (6) the return of Betnacional to the most prominent space on its jersey for two seasons. The “Brazilian bet”, the main sponsor of the ‘Leão’ for approximately two years, between 2022 and 2024, will pay R$72 million (US$12.5m) for the agreement.
The investment is one of the largest in football in the Northeast and promises to boost the club to new achievements on and off the pitch, reinforcing the company's commitment to the development of Brazilian football.
To reach R$72 million, Sport would need to get some triggers - such as goals in competitions, for example. A significant minimum amount, however, has already been guaranteed for the ‘Leão.’
"It is with great pride that we return to Sport, a club with tradition. This partnership reinforces our purpose of supporting national football and being increasingly closer to the fans. We believe in Leão da Ilha's potential and want to be part of this success story," says João Studart, CEO of NSX Brasil, owner of the Betnacional brand.
A member of NSX Brasil, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “Brazilian bet.”
The bookmaker’s ambassadors include player Vini Jr., singer Thiaguinho and narrator Galvão Bueno. In stadiums, Betnacional has its brand displayed on advertising boards for games in different championships. It is also a sponsor of Big Brother Brasil, Futebol 2025 on Rede Globo and, now, the master sponsor of Sport.
Source: GMB
