GMB – How do you evaluate ICE Barcelona and what did the presence of so many people at the stand mean to Pragmatic Play?
Victor Arias: - Expectations regarding the move to Barcelona were quite high. So far, we see that the objective is being achieved. We are only halfway through the fair, there is still a long way to go.
What are the company's plans? We know that Pragmatic Play is growing a lot in the Latin American market. How is this situation?
We have been developing the Latin American market for five years now. We have experienced continuous growth over the years and have positioned ourselves as the absolute leader in casino content in the region.
We have great news for 2025, we want to continue offering the best innovation, expansion and localization. There are many challenges in Latin America for this new year, but, as always, we are flexible and adaptable to the needs of each market.
What is it like to serve so many operators and countries with different cultures? How does this localization work?
It is a challenge, it is not easy at all. It requires a professional and large team, present in the most important markets in Latin America. Since the beginning of the project, we have always focused on localization, bringing in expertise and professionals who collaborate with the strategy of understanding each country in the region. This understanding allows us to bring the best innovation and experience to the user.
There are many operators in Latin America, some global and others local. Does Pragmatic Play's development policy serve both?
Each operator has its own strategy for operating, entering and introducing its brand to the market. It is difficult to establish a standard, as each one has a different approach. Our challenge, as a supplier, is to align ourselves and understand these specific needs. We have the flexibility to adapt to each case, and this has allowed us to achieve constant success.
And with interesting products for players, whether on a computer or mobile phone, betting and having fun with Pragmatic Play games?
That's right! From the beginning, our goal in Latin America has always been to offer the best user experience on any device, be it a computer, mobile phone or tablet. We continue to be an omnichannel company.
As I mentioned before, the key word for our strategy is "adaptation". We ensure that we have the tools and resources necessary to adapt to the needs of the market and our strategic partners.
Your favorite at all times?
Exactly. We will be at SBC Rio and BiS SiGMA, where we will continue with this strategy of localizing and offering favorites at all times for our partners and their end customers.
Source: Exclusive GMB
