The behavioral profile of the Brazilian bettor
The behavior of the Brazilian bettor is no longer an unknown. With the analysis of 22 million records made by Legitimuz, it is possible to identify consumption and behavior patterns clearly and precisely.
These insights help to understand aspects such as login frequency, withdrawal patterns and bettors' geolocation, allowing the construction of a detailed profile that aims to improve the user experience, without compromising privacy.
To achieve these results, we performed an average of 333,000 daily verifications over 60 days, which corresponds to 13,800 verifications per hour, or 230 verifications per minute.
Another relevant fact is the reuse of documents. On average, 8 out of 10 bettors already have their documents in the Legitimuz database. This means that for every 10 bettors who verify themselves, 8 have already been verified previously, facilitating the agility of the process.
As a main result, Legitimuz guarantees a frictionless onboarding process, with 0% downtime.
Bettor geolocation
Bettor behavior varies significantly according to their geographic location. That is, through geolocation monitoring, Legitimuz reveals which regions of Brazil have the most active bettors.
This data allows companies to adjust their marketing campaigns accurately and locally.
Furthermore, geolocation can also help to personalize offers, such as bonuses and promotions specific to certain areas. This type of strategy makes communication more effective and increases the chances of conversion.
Business decisions based on data, not assumptions
With these insights, companies can make informed business decisions, not based on assumptions. After all, the use of real data allows for an accurate risk assessment, process optimization and personalization of offers that directly meet the bettor's profile.
In this way, Legitimuz's database provides analytical power that anticipates behaviors and trends, helping companies to quickly adapt to changes in the market.
In addition, the database not only helps to understand bettor behavior, but also to segment it effectively.
This means that marketing campaigns can be more assertive, with personalized segmentations based on factors such as login frequency, previous interactions and geographic preferences.
Advantages of data-driven decisions:
* Improvement of internal processes: companies can optimize their customer service, payment processes and promotions based on behavioral data.
* Personalization of offers: analyzing bettor behavior allows you to create exclusive offers for specific segments.
* Prediction of consumption patterns: identifying when and how bettors make withdrawals and deposits helps to better plan logistics and financial flows.
Instant re-identification: how to recognize a returning bettor
Another fundamental aspect of the Legitimuz database is the ability to instantly re-identify a returning bettor. This process, in addition to improving the user experience, also increases the chances of activation.
That is, recognizing a user who returns to the platform allows you to personalize the experience, offering exclusive bonuses or betting recommendations based on individual history.
In this way, companies that use this data can create strategies to activate inactive bettors, encouraging them to place more bets and engage with the platform.
In other words, instant re-identification is a powerful tool, especially when combined with predictive analytics on user behavior.
How instant re-identification works
* Identifying past behavior: By analyzing past login patterns and transactions, the platform can easily identify when a bettor returns.
* Personalized offers: With the history in hand, it is possible to offer targeted promotions or activation bonuses to encourage the bettor to continue playing.
* Increasing the conversion rate: Returning bettors are more likely to make new deposits or place bets if they receive personalized service.
Security insights: Identifying fraud and suspicious behavior
With such a massive database, it is also possible to gain essential security insights. Analyzing patterns across multiple IPs and fraud attempts becomes more effective, which allows us to identify suspicious behavior before it becomes a problem.
With its extensive database, Legitimuz can identify atypical behaviors, such as fraud attempts or the use of multiple devices to circumvent the system. Early detection of these activities helps prevent losses and ensure the integrity of the platform.
Benefits of identifying suspicious behavior:
* Fraud prevention: Identifying fraud attempts quickly reduces financial losses and protects the platform.
* Enhanced security: Providing a more secure platform increases user trust and brand loyalty.
* Abuse protection: Identifying fraudulent behavior helps maintain system integrity and provides a fairer experience for all users.
A summary of the power of data in business transformation
As mentioned previously, Legitimuz has an unparalleled database of 22 million registered bettors. With this volume of data, it is possible to deeply understand bettors' behavior and use this information to make more assertive business decisions.
Thus, by using this data strategically, companies can, in addition to simply improving the user experience, optimize operations, prevent fraud and identify business opportunities.
Finally, data analysis transforms the way the betting market operates, creating a continuous feedback loop that constantly improves results.
Note:
Legitimuz strictly follows all the rules and regulations established by the General Data Protection Law (LGPD) and other relevant legislation, guaranteeing the security, privacy and confidentiality of its users' data. The company adopts effective measures to protect the information collected, ensuring that data processing is carried out in a transparent, secure manner and in compliance with the rights of the holders.
Click here and talk to a Legitimuz specialist
Source: Legitimuz
