GMB - What did Alea bring new to this SBC Summit Rio?
Lucas Lebleu - Yes, Alea always seeks to bring some innovation or a differentiated experience. This time, we have a wellness area, where we offer light therapy, something different and more accessible outside of our office in Barcelona.
We also have a cocktail area for networking with our partners. In addition, the stand is very large, providing a welcoming space for our meetings.
Each edition has something new. First, the hyperbaric chamber, now light therapy... Next time, can we expect the ice bath?
I don't think we would have many volunteers to test this!
Speaking about the Brazilian market, with the regulations in force, what is Alea's strategy to penetrate here?
Honestly, I can say that we are the platform aggregator best prepared for the Brazilian market. Many operators who did not work with us have recently contacted us due to problems with their current suppliers or looking for more certified content.
We know that our portfolio is fully adapted to the new requirements of the regulated market, and we are constantly adding new certified content. In a few months, the results of this intense work in November, December and January will be visible. We strongly believe that this strategy will help us conquer a significant market share.
Is Alea fully adapted or are there still adjustments to be made?
As an aggregator, we are fully adapted. However, we depend on supplier certification. We are closely monitoring the changes and encouraging our partners to obtain their certifications as soon as possible to ensure the compliance of our products and services.
What is Alea’s main differentiator in relation to its competitors in Brazil?
I would highlight two main points: technology and price. Our technology is undoubtedly the best on the market in terms of aggregation, platform, security, agility and speed of integration and support.
In addition, our commercial proposal is highly competitive, as we negotiate directly with suppliers to ensure that the final price for the Brazilian market is more affordable than that of 80% of the competition.
How is Alea dealing with sensitive regulatory issues, such as responsible gaming, advertising and user protection?
Alea does not directly handle player data, but we work closely with operators to provide support when necessary.
There is a lot of misinformation on the part of both operators and suppliers, and we are always attentive to regulatory changes that impact our partners. Recently, there has been a significant reduction in the number of final licensees in Brazil. Today, only 77 companies have active licenses, a number well below what was initially expected.
How do you see the future of the sports betting market in Brazil?
I believe that we will have at least a year to adapt to the regulations, both for suppliers and operators and for the players themselves, who will need to get used to changes in marketing, bonuses and taxation on winnings. This is a natural process for a market the size of Brazil.
What are the big opportunities for Alea in this scenario?
We need to remain vigilant and at the forefront of changes to ensure that we are not caught off guard. Some competitors have already been negatively impacted by the changes and have lost ground.
Our goal is to maintain the fast pace, closely monitor the regulations and always be ready to serve our customers, both new ones and those who have trusted Alea for years.
How does the Customer Area work on the recently launched platform?
This is not a new release, but rather a redevelopment with many improvements. We published a video on LinkedIn showing the new features, which include greater flexibility and autonomy for our customers.
They now have more control over features such as access to games and settings in the back office, reducing their dependence on our support.
How did you develop the new Alea Pay product?
Alea Pay is a product we started developing at the end of last year and we already showed a little of it at ICE. Many operators asked us if we did payments and, when we said no, they asked for recommendations.
However, recommending a payment solution is much more delicate than recommending a gaming provider.
Alea Pay is a natural extension of our brand, ensuring security and trust for operators.
Will Alea be present at BiS SiGMA in São Paulo?
We will definitely be there.
Source: Exclusive GMB
